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Sportsman's Warehouse Holdings
Sportsman's Warehouse Holdings: publicly traded outdoor specialty retailer running ~140 stores, led by CEO Paul Stone.
Sportsman's Warehouse Holdings
Sportsman's Warehouse was founded in 1986 by Stuart Utgaard in Midvale, Utah, as a single store catering to local anglers and hunters. The company went public on the Nasdaq in 2014 under the ticker SPWH and has since expanded to become one of the largest outdoor specialty retailers in the United States by store count. While the firm operates as a public company, its profile in the Altss database reflects legacy classification data rather than an active institutional allocation mandate. The company's strategy is brick-and-mortar retail, not fund management. It focuses on hunting, fishing, camping, and shooting sports categories, typically opening stores in locations with populations of 75,000 to 400,000. The merchandise mix spans 60-plus brands alongside a growing stable of private-label lines under names like Rustic Ridge and Killik. Key partnerships include direct distribution relationships with Vista Outdoor and Smith & Wesson. Geographic concentration is heaviest in the Intermountain West, with secondary clusters in the Southeast and Pacific Northwest. Sales for the trailing twelve months ending January 2025 exceeded $1.2 billion (public record). The company maintains its headquarters in West Jordan, Utah. In December 2021, a proposed merger with Great American Outdoors Group—parent of Bass Pro Shops and Cabela's—was terminated by mutual agreement following FTC clearance delays, an event that briefly reshaped investor expectations around the company's exit trajectory. No adjacent investment vehicles or family-office structures are publicly associated with the firm. Sportsman's Warehouse's genuine structural differentiator is its single-category focus in a retail landscape dominated by diversified giants like Walmart and Dick's Sporting Goods. This narrow specialization makes the company disproportionately sensitive to administration-level policy shifts on firearms and public-lands access, creating a regulatory risk profile that distinguishes it from broader retail peers.
General information
Firm type
Asset Manager
Year founded
1986
AUM
Undisclosed
Location
Region
North America
Country
United States
City
West Jordan
Corporate office
West Jordan, Utah, United States
Principals
Paul Stone
Chief Executive Officer
Sector focus
Frequently asked questions
Is Sportsman's Warehouse Holdings a family office or investment fund?
No. Sportsman's Warehouse Holdings (NASDAQ: SPWH) is a publicly traded specialty retailer of outdoor sporting goods. It is listed on asset-manager databases primarily for legacy data-tracking reasons, not because it manages outside capital or operates as a family office. The company sells directly to consumers through approximately 140 stores and an e-commerce platform.
What is the company's relationship with Great American Outdoors Group?
In December 2020, Sportsman's Warehouse announced a definitive merger agreement to be acquired by Great American Outdoors Group, the parent company of Bass Pro Shops and Cabela's, in an all-cash transaction. The merger was terminated by mutual consent in December 2021 after the parties were unable to obtain Federal Trade Commission clearance within the original timeline. There is no ongoing corporate relationship between the two entities.
Who leads the executive team at Sportsman's Warehouse?
Paul Stone serves as Chief Executive Officer and President. He joined the company as Chief Retail Officer in January 2020 and was promoted to CEO in March 2020, succeeding Jon Barker. Stone previously held senior leadership roles at Cabela's, including President and Chief Operating Officer, where he oversaw the integration of the Cabela's and Bass Pro Shops retail operations.
What is the company's geographic footprint?
Sportsman's Warehouse operates approximately 140 stores across more than 30 states, with a concentration in the Intermountain West, the Southeast, and the Pacific Northwest. The company typically targets secondary and rural markets with populations between 75,000 and 400,000, where big-box competitors are less densely present and outdoor recreation participation rates are higher.
Does the company have any affiliated philanthropic or impact structures?
The company does not publicly disclose a dedicated philanthropic foundation or donor-advised fund structure. Corporate giving occurs at the store level through localized partnerships with conservation organizations and community events, but no centralized impact-investment or grantmaking vehicle is publicly documented.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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