Asset ManagerRIA · CRD 136671SEC-Registered

Updated:

Standfast Asset Management

STANDFAST ASSET MANAGEMENT, LLC is an SEC-registered investment adviser in JACKSONVILLE BEACH, FL. The firm manages $101 million in assets, $69 million on a...

Standfast Asset Management

STANDFAST ASSET MANAGEMENT, LLC is an SEC-registered investment adviser in JACKSONVILLE BEACH, FL. The firm manages $101 million in assets, $69 million on a discretionary basis. It has 3 employees and 1 investment adviser.

General information

Firm type

Asset Manager

Year founded

2014

Location

Region

North America

Country

United States

City

Jacksonville Beach

Corporate office

Houston, TX, United States

Principals

J. Luther King Jr.

Founder, President & CIO

Sector focus

Public EquitiesEnergy Transition & RenewablesReal Estate

Frequently asked questions

Who runs investment decisions at Standfast Asset Management?

J. Luther King Jr., the firm's founder, serves as President and Chief Investment Officer and is the sole decision-maker on all portfolio allocations. He founded the firm in Houston in 2014 after building a track record in value-oriented public-market investing. Standfast does not employ an investment committee structure; King personally evaluates every public-equity position and every real estate acquisition the firm makes.

Does Standfast invest only in public equities, or does it hold private assets as well?

Standfast allocates across both public equities and private real estate. Its public-equity portfolio is concentrated in undervalued companies, with historical positions in energy infrastructure and special situations. On the private side, the firm acquires income-producing multifamily and commercial properties, predominantly in Texas. Both asset classes are analyzed using a common discounted-cash-flow framework.

Is Standfast a family office?

No. Standfast Asset Management is structured as a registered investment adviser, not a single-family office. However, its investment posture — concentrated, benchmark-agnostic, long-term, and spanning public and private markets from a single principal's balance sheet — closely resembles how sophisticated family capital is often managed.

How does Standfast approach co-investments or external fund commitments?

Standfast does not operate as a fund of funds and has not publicly disclosed participating in external co-investment structures. The firm's model is built on direct ownership: King buys public securities outright and acquires real estate directly, without intermediation from third-party managers. There is no evidence in the firm's public materials of a club-deal or GP-commitment program.

What is Standfast's known posture on energy-transition investing?

King has publicly articulated a view that energy-transition assets will be a significant driver of returns in both public and private markets over the coming decade. The firm's analysis integrates renewable-energy economics alongside traditional energy infrastructure. This is expressed through public-equity holdings tied to the energy value chain and through real estate acquisitions in Sun Belt markets where renewables penetration is rising.

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