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Starco Brands
Starco Brands is a consumer goods company founded in 2004 in Santa Monica, California. It develops products with behavior-changing technologies across sectors...
Starco Brands
Starco Brands is a consumer goods company founded in 2004 in Santa Monica, California. It develops products with behavior-changing technologies across sectors such as food and beverage, personal care, and household items. The company's product range includes alcoholic whipped cream, air-powered popcorn flavoring, body and skin care for athletes, clean beauty fragrances, and plant-based nutrition solutions.
General information
Firm type
other
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Additional offices
Santa Monica, CA, United States
Principals
Ross Sklar
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Starco Brands?
CEO Ross Sklar leads strategic decisions, including acquisitions and brand partnerships. The firm does not publish an investment committee structure.
How does Starco Brands source proprietary deal flow?
Starco develops new products in-house through its sister company, The Starco Group, which provides access to pre-existing chemical and food formulations. It also acquires brands directly, as with Soylent, Skylar, and Art of Sport.
What investment stages does Starco Brands typically target?
Starco Brands does not act as an investment firm. It acquires established businesses and develops new products internally — it does not make early-stage venture investments.
Which sectors does Starco Brands focus on?
The company targets consumer packaged goods categories including food and beverage, wine and spirits, personal care and OTC, household cleaning and laundry, arts and crafts, and DIY hardware.
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