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Starco Brands
Starco Brands is a consumer goods company led by Ross Sklar that acquires and invents products, including Whipshots, Soylent, and Skylar.
Starco Brands
Starco Brands, listed on the OTC market as STCB (per the firm), is led by CEO Ross Sklar. The company invents and acquires consumer products with what it calls 'behavior-changing technologies.' It does not disclose founding year, but its acquisition spree has built a portfolio of five core brands — Whipshots, Art of Sport, Skylar, Soylent, and Winona Pure. The company's strategy focuses on brand acquisition and product innovation across food and beverage, personal care, household cleaning, and DIY hardware categories. Whipshots, the vodka-infused whipped cream launched in partnership with Cardi B, surpassed 3 million cans sold in 17 months and is available in 36 states (per the firm, 2024). Soylent was acquired in 2022, Skylar in 2022, and Art of Sport — co-founded by Kobe Bryant — in a September 2022 all-stock transaction. Starco operates primarily in the United States, with distribution reaching national retailers such as Total Wine, Sephora, and Amazon. The company reported approximately $70 million in annual revenue (per Forbes, 2024). Starco Brands is publicly traded on the OTCQB Venture Market, and leadership team size is not publicly disclosed. A sister company, The Starco Group, provides manufacturing and formula development across 10 categories. October 2024: Starco Brands announced it had signed a naming rights partnership for the LA Bowl Hosted By Gronk, now called the Starco Brands LA Bowl (per the firm, October 2024). The structural differentiator is the relationship with The Starco Group, a related entity that gives Starco access to a portfolio of manufacturing facilities and chemical/personal care/formulations. This vertical integration allows Starco to develop and scale new products internally rather than source from external contract manufacturers. The firm's public listing on the OTC market provides an additional financing vehicle — it has used stock-based deals to fund acquisitions.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Additional offices
Santa Monica, CA, United States
Principals
Ross Sklar
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Starco Brands?
CEO Ross Sklar leads strategic decisions, including acquisitions and brand partnerships. The firm does not publish an investment committee structure.
How does Starco Brands source proprietary deal flow?
Starco develops new products in-house through its sister company, The Starco Group, which provides access to pre-existing chemical and food formulations. It also acquires brands directly, as with Soylent, Skylar, and Art of Sport.
Is Starco Brands a family office or an operating company?
Starco Brands is a publicly traded consumer goods company, not a family office. It is listed on the OTCQB market under ticker STCB and operates as an acquirer and developer of consumer product brands.
What investment stages does Starco Brands typically target?
Starco Brands does not act as an investment firm. It acquires established businesses and develops new products internally — it does not make early-stage venture investments.
Which sectors does Starco Brands focus on?
The company targets consumer packaged goods categories including food and beverage, wine and spirits, personal care and OTC, household cleaning and laundry, arts and crafts, and DIY hardware.
Where does the underlying wealth come from?
Starco Brands is a publicly traded entity with no single wealth source disclosed for the firm. Revenue is generated from product sales across its brand portfolio.
Does Starco Brands maintain philanthropic structures?
The firm does not disclose a separate philanthropic foundation. However, through its brand Whipshots, it has partnered with the Testicular Cancer Awareness Foundation (TCAF) for promotional campaigns (per Forbes, 2024).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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