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Startup Autobahn
STARTUP AUTOBAHN is an innovation platform that connects startups of all development stages with industry-leading corporates to pilot their technology.
Startup Autobahn
STARTUP AUTOBAHN is an innovation platform that connects startups of all development stages with industry-leading corporates to pilot their technology.
General information
Firm type
Private Equity
Year founded
2016
Location
Region
Europe
Country
Germany
City
Stuttgart
Corporate office
Stuttgart, Germany
Principals
Sascha Karimpour
Partner at Plug and Play Germany GmbH
Theodora Preda
Ventures Director at Plug & Play Germany GmbH
Peter Froeschle
Managing Director at ARENA2036
Alexander Brem
Endowed Chaired Professor & Institute Director at University of Stuttgart
Sector focus
Frequently asked questions
Is Startup Autobahn a venture capital fund?
No. Startup Autobahn operates as a corporate innovation platform, not a fund. It runs twice-yearly accelerator programs that connect startups with business units inside 30 partner corporations. The program facilitates pilot projects, proofs of concept, and implementation agreements, but does not take equity by default. Post-program collaboration can lead to long-term supplier relationships, licensing deals, or direct corporate venturing investment by individual partners, but the platform itself does not maintain a fund vehicle.
How does Startup Autobahn source startups?
The platform uses Plug and Play's global scouting infrastructure—covering 28 offices across the U.S., Europe, and Asia—to identify early- to growth-stage startups in mobility, production, and enterprise software. Corporate partners then host tech-themed deep-dive sessions to evaluate commercial and technical fit before voting startups into the six-month program. This hybrid model blends Plug and Play's sourcing database with Stuttgart-based ARENA2036 prototyping resources and direct access to OEM and Tier 1 engineering teams.
Which corporate partners are actively involved?
The consortium includes Mercedes-Benz, Porsche, Hyundai, ZF Friedrichshafen, Schaeffler, Bosch, NXP Semiconductors, Forvia, Bridgestone Mobility Solutions, OPmobility, Novelis, STMicroelectronics, Cummins, Eberspaecher, Maxion, Togg, and others. Founding partners are Daimler (Mercedes-Benz), Plug and Play, the University of Stuttgart, and ARENA2036, with anchor partners Porsche, ZF, DXC Technology, and BASF joining early on (per firm website).
What does a typical pilot project look like?
Projects are co-designed between a single startup and a specific business unit within one corporate partner. Examples include ClimaCell working with Porsche to integrate hyperlocal weather data into the Roads app, Nexmachina deploying LoRaWAN sensors to monitor fluid meters at Mercedes-Benz's Vitoria plant, and Circulor using blockchain to track CO₂ emissions in the Mercedes-Benz cobalt supply chain. The output is typically a production-ready proof of concept, with decisions on series implementation made after the program concludes.
Does Startup Autobahn require exclusivity from participating startups?
The platform does not publicly impose exclusivity requirements. Startups participate in a single six-month cycle focused on joint projects with one or more corporate partners. The structure is designed for co-development and co-innovation rather than captive incubation. Post-program, startups remain free to commercialize technology with other customers, though individual corporate partner agreements may include commercial terms negotiated separately.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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