Private Equity

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Startup Autobahn

STARTUP AUTOBAHN is an innovation platform that connects startups of all development stages with industry-leading corporates to pilot their technology.

Startup Autobahn logo

Startup Autobahn

STARTUP AUTOBAHN is an innovation platform that connects startups of all development stages with industry-leading corporates to pilot their technology.

General information

Firm type

Private Equity

Year founded

2016

Location

Region

Europe

Country

Germany

City

Stuttgart

Corporate office

Stuttgart, Germany

Principals

Sascha Karimpour

Partner at Plug and Play Germany GmbH

Theodora Preda

Ventures Director at Plug & Play Germany GmbH

Peter Froeschle

Managing Director at ARENA2036

Alexander Brem

Endowed Chaired Professor & Institute Director at University of Stuttgart

Sector focus

Mobility & TransportationEnterprise SoftwareIndustrial TechEnergy Transition & RenewablesAI/ML

Frequently asked questions

Is Startup Autobahn a venture capital fund?

No. Startup Autobahn operates as a corporate innovation platform, not a fund. It runs twice-yearly accelerator programs that connect startups with business units inside 30 partner corporations. The program facilitates pilot projects, proofs of concept, and implementation agreements, but does not take equity by default. Post-program collaboration can lead to long-term supplier relationships, licensing deals, or direct corporate venturing investment by individual partners, but the platform itself does not maintain a fund vehicle.

How does Startup Autobahn source startups?

The platform uses Plug and Play's global scouting infrastructure—covering 28 offices across the U.S., Europe, and Asia—to identify early- to growth-stage startups in mobility, production, and enterprise software. Corporate partners then host tech-themed deep-dive sessions to evaluate commercial and technical fit before voting startups into the six-month program. This hybrid model blends Plug and Play's sourcing database with Stuttgart-based ARENA2036 prototyping resources and direct access to OEM and Tier 1 engineering teams.

Which corporate partners are actively involved?

The consortium includes Mercedes-Benz, Porsche, Hyundai, ZF Friedrichshafen, Schaeffler, Bosch, NXP Semiconductors, Forvia, Bridgestone Mobility Solutions, OPmobility, Novelis, STMicroelectronics, Cummins, Eberspaecher, Maxion, Togg, and others. Founding partners are Daimler (Mercedes-Benz), Plug and Play, the University of Stuttgart, and ARENA2036, with anchor partners Porsche, ZF, DXC Technology, and BASF joining early on (per firm website).

What does a typical pilot project look like?

Projects are co-designed between a single startup and a specific business unit within one corporate partner. Examples include ClimaCell working with Porsche to integrate hyperlocal weather data into the Roads app, Nexmachina deploying LoRaWAN sensors to monitor fluid meters at Mercedes-Benz's Vitoria plant, and Circulor using blockchain to track CO₂ emissions in the Mercedes-Benz cobalt supply chain. The output is typically a production-ready proof of concept, with decisions on series implementation made after the program concludes.

Does Startup Autobahn require exclusivity from participating startups?

The platform does not publicly impose exclusivity requirements. Startups participate in a single six-month cycle focused on joint projects with one or more corporate partners. The structure is designed for co-development and co-innovation rather than captive incubation. Post-program, startups remain free to commercialize technology with other customers, though individual corporate partner agreements may include commercial terms negotiated separately.

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