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Startup Models
Rafael Navarro-Rubio runs Startup Models, a venture that has supplied financial-model templates to more than 200 startups without deploying capital.
Startup Models
Startup Models is a product business founded by Rafael Navarro-Rubio, a CFA charterholder with more than ten years of investment-banking experience. The venture produces financial-model templates for early-stage companies raising capital. Template variants target SaaS, ecommerce, marketplace, mobile app, and fintech startups. The founder states the models are built from an investor's perspective, aiming to answer the liquidity, hiring, and valuation questions that allocators ask. The product line rests on curated spreadsheet templates rather than a managed fund structure. There is no known deployment vehicle; clients purchase downloadable models to forecast cash runway, customer-acquisition cost, lifetime value, and debt service. The offering spans six launching-point templates, with a free preview option. The firm reports usage by more than 200 startups, though no portfolio-company names, deal terms, or co-investor relationships are publicly disclosed. Navarro-Rubio operates the business from Spain. No team-size figures or additional offices are published. A newsletter is the primary channel for distributing promotions and new versions. The website carries testimonials from founders who describe the models as intuitive — but there are no institutional appointments, philanthropic entities, or club memberships publicly associated with the venture. Startup Models differs from most family-office profiles because it functions as a consumer of entrepreneurial finance, not a source of capital. The structural differentiator is a pure product-based revenue model: the founder sells enabling tools to founders who, in turn, present the outputs to professional investors. No asset management, co-investment, or governance architecture exists beneath the surface.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
Spain
City
—
Corporate office
—
Principals
Rafael Navarro-Rubio
Founder
Sector focus
Frequently asked questions
Does Startup Models invest in companies or manage outside capital?
No. The entity is a software-adjacent product business that sells financial-model templates. There is no evidence of balance-sheet investments, external LP capital, or a managed fund. The founder's prior background is in investment banking, not allocator-side deployment.
How does Startup Models source its product ideas?
The website indicates templates are shaped by the founder's decade-plus experience on the investment side, with models built around the questions investors actually ask. Variants like SaaS, fintech, and marketplace reflect common startup categories, not proprietary deal-flow origination.
Is there any relationship between Startup Models and a family office, foundation, or private holding company?
None is disclosed. Public records show Rafael Navarro-Rubio as the sole named principal operating the venture from Spain. No affiliated entities, philanthropic foundations, real-asset arms, or co-investment vehicles appear in available sources.
What performance or AUM data is available for Startup Models?
Startup Models does not publish any AUM, deployment, or investment-performance data. The available metric is the reported 200-plus startups that have used the templates, but that figure reflects client count rather than capital under management.
What sectors does Startup Models explicitly avoid?
The firm does not publish an exclusion list, but the six template variants suggest a focus on internet-enabled business models. Sectors such as heavy infrastructure, life sciences, or deep-tech hardware are absent from the product catalog.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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