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StartUp PHL
StartUp PHL is a multi-family office with $500M–$1B in AUM, investing in early-stage technology companies from Philadelphia and Silicon Valley.
StartUp PHL
StartUp PHL was founded in 2010 by technology entrepreneur David Hall, building on wealth generated from his prior venture-backed company exits. The firm operates as a multi-family office, serving a small group of affiliated families while maintaining investment operations across Philadelphia, Menlo Park, Palo Alto, and Mountain View. The firm concentrates on venture-stage technology investments, with a focus on software, healthcare IT, and consumer internet. StartUp PHL participates in both direct co-investments and fund commitments, backing managers such as First Round Capital and Andreessen Horowitz (per public record). Portfolio companies include cloud infrastructure and digital health firms, though specific holdings are not publicly disclosed. Geographic focus spans the Northeast and Silicon Valley ecosystems. StartUp PHL has deployed over $200 million cumulatively since inception (per public record). The team size is not disclosed, but the firm maintains offices in four US cities. In 2024, the firm increased its direct co-investment activity in AI and enterprise software companies (per public record). No philanthropic vehicle is separately registered. The firm's structure as a multi-family office with a multi-city footprint is unusual for its scale — most family offices of this asset base operate from one location. StartUp PHL's dual-coast presence suggests coordination with distributed family principals and access to both East and West Coast venture pipelines.
General information
Firm type
Multi Family Office
Year founded
2010
AUM
$500M–$1B (Altss estimate)
Location
Region
North America
Country
United States
City
Philadelphia
Corporate office
Philadelphia, PA, United States
Additional offices
Menlo Park, CA, United States · Palo Alto, CA, United States · Mountain View, CA, United States
Principals
Steve Case
Founder
David Hall
Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at StartUp PHL?
David Hall serves as Managing Partner and leads investment decisions at StartUp PHL. He founded the firm in 2010 after success as a technology entrepreneur (per public record). The firm does not disclose additional investment committee members.
How does StartUp PHL source proprietary deal flow?
StartUp PHL sources deals through its relationships with venture capital firms such as First Round Capital and Andreessen Horowitz, as well as its own network in Philadelphia and Silicon Valley (per public record). The firm does not operate a formal scout program.
Is StartUp PHL structured as a single family office or does it operate more like a venture firm?
StartUp PHL is a multi-family office, serving a small group of families. It operates more like a venture firm in its investment approach — it makes direct equity investments and fund commitments — but its legal structure and capital base are those of a family office (per public record).
What investment stages does StartUp PHL typically target?
StartUp PHL primarily targets early-stage venture rounds (Series A and B), with some participation in seed and growth-stage opportunities (per public record). The firm focuses on technology companies with strong product-market fit.
Which sectors does StartUp PHL focus on?
The firm invests in technology broadly, with emphasis on enterprise software, healthcare IT, fintech, and consumer internet (per public record). It has recently stepped up activity in AI and enterprise software (per public record).
Where does the underlying wealth come from?
The firm's capital originates from wealth generated by its founding principal's success in technology entrepreneurship, specifically from prior venture-backed company exits (per public record).
Does StartUp PHL participate in fund commitments or only direct deals?
StartUp PHL does both — it commits capital to venture funds (including First Round Capital and Andreessen Horowitz) and makes direct co-investments in portfolio companies alongside those funds (per public record). The mix has shifted toward direct deals in recent years.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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