Private Equity

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Station 12

Patrick Bradley's Station 12 builds and backs early-stage UK businesses in sport, entertainment and knowledge, using an operator-led EIS/SEIS model.

Station 12

Station 12

Station 12 is an FCA-regulated asset manager built around Bradley's three-decade operational track record across television, music, live events and gaming. Before founding the firm, Bradley served as CEO of the venture capital arm of a specialist media investor, and earlier held operating roles at PolyGram and Universal Studios. The firm positions itself as a sector specialist, running a concentrated portfolio through its UK-domiciled Sports, Entertainment and Knowledge EIS/SEIS Service — a tax-advantaged structure designed for high-net-worth individuals willing to accept high risk for the possibility of outsized returns (per firm website, 2026). The strategy spans early-stage venture and growth capital, with a particular focus on businesses that can generate profit and become acquisition targets for larger strategic buyers. Asset-class coverage includes direct equity investments in music, film, television, gaming, sports, live events and marketing services — though the firm does not publicly name individual portfolio companies. Station 12 supplements its direct investment activity with advisory services, and its website indicates it has historically managed third-party funds alongside its proprietary capital, though it provides no current fund-level detail. Bradley is supported by a compact senior team. Hannah Cohen, a former Goldman Sachs wealth management professional, leads investor relations; Emma Letten, a chartered accountant, handles investment management; and Sandra Tallberg provides executive support. The firm's registered office is in London, with no additional locations disclosed. Bradley's external appointments — as a trustee of IntoFilm, a governor of the University for the Creative Arts, and an advisor to the Arts and Humanities Research Council — reinforce the firm's deep institutional ties to the UK creative sector. Station 12's structural differentiation lies in its builder-investor model. Unlike a pure venture fund that passively allocates, the firm explicitly states it will construct new businesses where it identifies unmet demand in sport, entertainment or knowledge. Combined with operation under UK EIS and SEIS tax schemes, the firm functions as a bridge between wealthy UK angel investors seeking tax relief and a tightly curated pipeline of creative-economy startups — a posture that sits closer to a specialist investment club than to an institutional venture manager.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

London, United Kingdom

Principals

Patrick Bradley

Founder

Hannah Cohen

Investor Relations

Emma Letten

Investment Manager

Sandra Tallberg

Executive Assistant

Sector focus

Media & EntertainmentSportsEducation

Frequently asked questions

Who runs investment decisions at Station 12?

Patrick Bradley leads investment decisions, drawing on 30 years of operational and investing experience across media, music, live events and gaming. He previously was a founder and CEO of a venture capital arm of a specialist media investor, and held operating roles at PolyGram and Universal Studios. Bradley works alongside a lean team that includes Emma Letten, a chartered accountant acting as investment manager.

How does Station 12 source proprietary deal flow?

Station 12 leans heavily on Bradley's deep industry relationships across television, music, film, gaming and sports — sectors where he has built a career as both an operator and investor. The firm also leverages its advisory work and the institutional networks maintained by its investor-relations lead, Hannah Cohen, formerly of Goldman Sachs. The website indicates the team 'works collaboratively together for many years' which points to tight, relationship-driven origination rather than a broad, process-driven sourcing engine.

Does Station 12 operate as a venture capital fund or something else?

Station 12 functions as a hybrid advisor and venture investor, not a traditional drawdown venture fund. The firm provides advice and invests via the UK's Enterprise Investment Scheme (EIS) and Seed Enterprise Investment Scheme (SEIS) to access tax-advantaged capital. It also says it will build companies itself when it identifies market gaps, giving it an operating-company dimension that most EIS managers lack.

Which sectors does Station 12 explicitly avoid?

Station 12 does not maintain a public list of excluded sectors, but its stated focus on sport, entertainment and knowledge — and its staff's career backgrounds in TV, music, gaming, film and live events — implies it avoids sectors such as healthcare, enterprise software, financial technology, and industrial technology.

Does Station 12 participate in fund commitments or only direct deals?

Based on its website, Station 12 concentrates on direct equity investments in early-stage companies, alongside advisory engagements and building its own projects. A 'Managed Funds' tab appears on the portfolio page, suggesting the firm has historically operated pooled investment vehicles, but it reveals no current fund commitments or fund-of-funds allocation strategy.

What is Station 12's known posture on co-investments alongside external GPs?

The firm's website and principal backgrounds do not mention co-investment alongside external general partners. The small, concentrated portfolio and operator-heavy model suggest it prefers to lead or build its own deals rather than follow other managers into syndicates.

How does Station 12's EIS/SEIS structure affect an allocator's underwriting?

The EIS/SEIS structure means the firm's capital base is largely composed of UK high-net-worth individuals seeking income-tax relief, capital-gains deferral and inheritance-tax advantages — not institutional limited partners with standard liquidity, reporting or governance requirements. An institutional allocator evaluating the manager would need to underwrite both the underlying portfolio risk and the regulatory concentration risk tied to the UK tax code.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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