Storable

Storable

Chuck Gordon and Mario Feghali launched Storable in 2011 as SpareFoot, an online marketplace matching consumers with available self-storage units. The premise was simple: digitize a transaction that still ran on Yellow Pages ads and plywood "for rent" signs. Over the next decade, the company acquired the dominant facility-management software providers — SiteLink and storEDGE — and rebranded as Storable, shifting from lead generation into the core infrastructure layer for independent storage operators. Cove Hill Partners acquired a majority stake in 2020, and EQT joined as a significant backer by 2023. The strategy is a classic vertical-SaaS playbook executed inside a recession-resilient asset class. Storable sells two overlapping things: the management software that runs the facility (gate access, rental agreements, revenue management) and the ancillary products that monetize the tenant relationship (tenant insurance, payment processing, and online booking platforms like SpareFoot). The software creates stickiness with the operator; the marketplace and payments create network effects as more facilities list available units. Confirmed integrations span over 30,000 facilities across the United States, and the insurance product — Storable Insurance — is a separate regulated entity designed to capture margin that generational operators used to hand to third-party agencies. Headquartered in Austin with product and engineering hubs in Westwood, Kansas, and a sizable Raleigh office, Storable employs a workforce concentrated on payments technology and actuarial pricing for its insurance lines. In 2023, EQT's growth fund invested alongside Cove Hill, valuing the business north of $3 billion and signaling a long-hold thesis built on consolidating the technology stack serving one of American real estate's most fragmented niches. Philanthropic and adjacent-vehicle structures have not been disclosed. What separates Storable from generic vertical-SaaS companies is its dual role as both the industry's dominant software vendor and its largest consumer marketplace. The SpareFoot subsidiary still competes directly with public-company peers like Public Storage's owned listings, giving Storable a first-party perspective on demand elasticity that pure software platforms lack. This marketplace-plus-operating-system architecture creates a data advantage — tenant inquiry volume informs facility pricing tools — that a startup without SpareFoot's two decade-long data set cannot easily replicate.