Asset Manager

Updated:

Stord

Stord builds cloud supply chain software that orchestrates freight, warehousing, and fulfillment across a network of partner facilities.

Stord

Stord was co-founded in 2015 by Sean Henry and Jacob Boudreau at Georgia Tech. The name is a Norwegian word meaning 'great' or 'grand,' a nod to their early ambition of creating a more efficient logistics industry that still operated with the asset-heavy reliability of a traditional 3PL. Henry previously worked at a logistics startup inside UPS's strategic ventures group, experiencing firsthand the gap between legacy warehouse operators and modern cloud infrastructure. The firm operates a cloud supply chain platform that connects brands to a distributed network of warehouses, fulfillment centers, and transportation capacity. Stord does not own most of the physical assets — instead, it layers software orchestration across hundreds of partner facilities to provide Amazon-like logistics as a service. Asset classes covered include last-mile delivery, drayage, freight brokerage, and temperature-controlled storage. The platform handles the full physical flow of goods while giving operators a single dashboard for inventory, order management, and performance analytics. Confirmed customers include Dolce Glow, Native, and Thrasio. Stord has raised over $325 million across multiple funding rounds led by prominent growth-equity and venture investors. Kleiner Perkins, Founders Fund, B Capital, Susa Ventures, and Lineage Logistics have all participated. The company employs roughly 300 people across dual headquarters in Atlanta and Novi, Michigan, with warehouse operations in major logistics hubs across North America. May 2023: Stord completed the acquisition of a logistics technology provider to strengthen its transportation management capabilities within the platform. Stord's structural differentiator is its posture as a software-first logistics company that built a physical warehouse footprint rather than a warehouse operator that added software. By owning the technology layer and orchestrating — rather than exclusively owning — the underlying physical assets, the company can scale geographic coverage faster than traditional asset-heavy 3PLs. Its combination of warehouse management, order management, and transportation execution software with access to physical capacity creates a bundled offering that competes with the in-house logistics operations of large e-commerce platforms.

Website
stord.com

General information

Firm type

Asset Manager

Year founded

2015

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Atlanta

Corporate office

Atlanta, GA, United States

Additional offices

Novi, MI

Principals

Sean Henry

Co-founder & CEO

Jacob Boudreau

Co-founder & CTO

Sector focus

Enterprise SoftwareLogistics & Supply ChainRobotics & Automation

Frequently asked questions

Who runs investment decisions at Stord?

Investment decisions have been managed by the venture capital and growth equity firms that led its funding rounds. Kleiner Perkins, Founders Fund, and B Capital have had board representation through respective partners monitoring the company's capital deployment strategy. Day-to-day operational spend is directed by CEO Sean Henry.

Does Stord own its warehouse network or is it asset-light?

Stord owns and operates some physical warehouses — including cold storage and e-commerce fulfillment centers — but the broader network is a hybrid model. The company layers its software platform across owned sites and hundreds of partner-operated facilities. It is not a pure 'asset-light' marketplace, nor a traditional asset-heavy 3PL.

What investment stages does Stord typically target?

Stord itself is a venture-backed operating company, not a family office or fund — it does not make outside investments. Its own fundraising has spanned Series A through late-stage growth equity rounds. The company has also executed acquisitions of smaller logistics technology providers to accelerate platform capability.

How is Stord related to Lineage Logistics?

Lineage Logistics participated in Stord's Series D funding round and the companies have a strategic partnership. Lineage is one of the largest cold-storage warehouse operators globally, giving Stord access to temperature-controlled capacity and deepening its cold-chain logistics capabilities. There is no ownership structure linking the two beyond the minority investment.

Does Stord maintain any philanthropic or foundation structures?

There is no publicly disclosed foundation or philanthropic structure associated with Stord. The founders and early investors have not announced wealth-transfer entities separate from their own private investment vehicles.

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