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STORY3 Capital Partners
Founded by Peter Comisar, STORY3 Capital Partners was built around a thesis that consumer brands require more than capital — they need access to operators...
STORY3 Capital Partners
Founded by Peter Comisar, STORY3 Capital Partners was built around a thesis that consumer brands require more than capital — they need access to operators who have led some of the sector's most recognizable companies. The firm's operator network names over 20 former executives, including Richard Galanti, the longtime CFO of Costco; Dave Clark, former CEO of Worldwide Consumer at Amazon; and Sandra Stangl, former CEO of Banana Republic. The firm invests across the consumer value chain using a capital-solutions model that includes minority equity, majority equity, structured equity, and private credit. Its disclosed investment experience — drawn from principal-level transactions at prior firms — spans the $1.6 billion sale of Neiman Marcus, the $2.1 billion sale of Oakley to Luxottica, and the C$430 million sale of Clearly.ca to Essilor. No portfolio companies from the STORY3 vehicle are publicly disclosed on the firm’s website as of June 2026. STORY3 operates from Los Angeles. Its named investment professionals include Partner Samir Shah, Principal Ryan Nehoray, and Vice President Clay Krebs. The firm publishes no AUM or total deployment figure. Its listed operators provide domain expertise across merchandising, retail operations, supply chain, and ecommerce — a bench that complemented Comisar’s experience as a global consumer dealmaker before founding this firm. The structural differentiator is the dense operator network integrated into the investment process. Unlike a generalist private equity firm that hires external consultants, STORY3 points to named in-house operators on its website. This team-of-experts architecture is more common among single-family offices than institutionally marketed private equity platforms, giving STORY3 a hybrid posture.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Peter Comisar
Founder & Managing Partner
Sector focus
Frequently asked questions
Who leads investment decisions at STORY3 Capital Partners?
Peter Comisar is the Founder and Managing Partner and leads investment decisions. The investment team also includes Partner Samir Shah and Principal Ryan Nehoray, according to the firm's website.
How does STORY3 source its investment opportunities?
STORY3 has not publicly disclosed a proprietary origination model. The firm leverages its principals' decades of consumer-sector relationships and its operator network — which includes former retail, ecommerce, and brand executives — suggesting origination is relationship-driven.
What type of capital does STORY3 deploy?
STORY3 provides flexible capital across the balance sheet. The firm structures minority equity, majority equity, structured equity, and private credit investments, tailoring each to the specific needs of a consumer business (per STORY3 Capital Partners strategy disclosure).
Does STORY3 operate as a single-family office or an institutional asset manager?
STORY3 is structured as an institutional asset manager — a private equity firm — not a single-family office. It raises and deploys third-party capital into consumer-sector investments, though it has not disclosed its investor base or fund structures.
What is STORY3's track record in the consumer sector?
STORY3 principals have prior transaction experience totaling over $50 billion across deals at earlier firms, including the $1.6 billion sale of Neiman Marcus, the $2.1 billion sale of Oakley, and the $8.4 billion acquisition of Albertsons. These transactions represent individual-level experience, not STORY3 fund returns.
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