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Storyteller Overland
Embrace adventure with premium off-road, off-grid vehicles. Our MODE camper vans and GXV adventure trucks are built for all-terrain and unforgettable...
Storyteller Overland
Embrace adventure with premium off-road, off-grid vehicles. Our MODE camper vans and GXV adventure trucks are built for all-terrain and unforgettable experiences. Learn more!
General information
Firm type
other
Year founded
2018
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Los Angeles, CA · Solana Beach, CA · Munich, Germany
Principals
Jeffrey Hunter
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment and strategic decisions at Storyteller Overland?
Jeffrey Hunter is the sole public-facing principal and serves as Founder & CEO (per firm website). The company does not disclose a CIO, CFO, or board structure. Day-to-day product and brand strategy appears centralized with Hunter, consistent with a founder-led manufacturer that has not taken institutional venture capital.
Is Storyteller Overland structured as a single-family office or an operating business?
Storyteller Overland is an operating manufacturer of adventure vehicles, not a family office. It runs a factory product line (MODE campervans), an expedition-truck division (GXV), and an aftermarket parts business. There is no public indication that it manages third-party capital or operates as a family-office investment vehicle.
What is Storyteller Overland’s known capital structure or funding history?
No institutional funding rounds, private-equity backing, or public filings indicate outside majority ownership. The company has grown through operations since its 2018 launch, implying founder- and revenue-funded capitalization. The absence of disclosed investment vehicles, AUM, or family-office registration further supports a manufacturer model rather than an asset-management structure.
What distribution model does Storyteller Overland use?
The firm sells through a nationwide dealership network rather than direct factory delivery only. It markets vehicles as factory-upfitted and warrantied, bridging the gap between custom fabrication shops and major OEM RV manufacturers.
What product segments does Storyteller Overland target?
The company segments its products into MODE campervans (Mercedes-Benz Sprinter-based), GXV expedition vehicles (RAM 5500 and Kenworth K370 chassis), and aftermarket upfitting brands including Flarespace interiors, nVader exteriors, and EVICTUS suspension. The upcoming Grand Bohemian adds a micro-camper segment on the INEOS Grenadier SUV platform.
Does Storyteller Overland maintain philanthropic or community-reinvestment programs?
Yes. The SOUL (Storyteller Outreach, Uplift and Love) program directs firm and owner contributions toward community reinvestment. The company positions SOUL as a shared engagement vehicle rather than a separated foundation, reinforcing the integrated community model.
How does Storyteller Overland differentiate structurally from other adventure-vehicle manufacturers?
The firm vertically integrates vehicle manufacturing, in-house aftermarket brands (Flarespace, nVader, EVICTUS), and a branded owners community with recurring events. This converts a capital-intensive industrial business into a platform where the vehicle sale gates ongoing accessories and experiential revenue — a structure closer to a lifestyle brand than a pure OEM.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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