Strategic Wealth Planning

Strategic Wealth Planning

Matthew L. Goff established Strategic Wealth Planning in 2003, filing with the SEC as a registered investment advisor operating from Richardson, Texas. The firm was built to serve individuals, high-net-worth clients, and privately held business entities. Unlike broker-dealers that earn commissions on transactions, the RIA structure binds the firm to a fiduciary standard, requiring it to place client interests ahead of its own revenue when selecting investments. The advisor constructs portfolios spanning equities, fixed income, and pooled investment vehicles, including mutual funds and ETFs, deploying capital across domestic and international markets. The firm also furnishes financial planning services — covering retirement, education, tax, and estate considerations — often layered atop the managed accounts. Public filings confirm the advisor does not custody client assets directly, instead directing allocation through third-party custodians like Charles Schwab, a common operational model for mid-sized RIAs. The firm's Form ADV filings indicate a single office and a lean structure consistent with a founder-led practice advising fewer than 100 high-net-worth households. No outside affiliated vehicles — such as a philanthropic foundation, real-estate arm, or co-investment club — appear in the firm's regulatory disclosures. The practice is anchored by the depth of its planning-service overlay rather than by headcount or branch geography. Strategic Wealth Planning's structural differentiator is its independence within the wealth-management supply chain: it acts purely as an advisor rather than an asset manufacturer or commission-based distributor. This fiduciary architecture makes its incentives more aligned with client outcomes than those of bank-owned wealth divisions, where proprietary product pushes can shape advice.