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Strattam Capital
Bob Morse's Strattam Capital runs over $1B from Austin and San Francisco, signing binding Five-Point Plans before investing in B2B software.
Strattam Capital
Strattam Capital was founded in 2014 by Bob Morse and Adrian Polak, who structured the firm explicitly for control-oriented investments in B2B software. The Austin- and San Francisco-based manager targets companies that can become vertical market leaders, operating outside the broader multi-asset platforms that dominate mid-market tech buyouts. The firm runs a concentrated buyout-and-growth strategy across enterprise software, layering AI enablement onto every platform investment. Its in-house value-creation team fields operating partners, product and technology principals, and a Chief of Staff program that embeds junior operators inside portfolio companies. Add-on M&A is a stated acceleration tool, with the deal team running target identification, diligence, and execution. Confirmed sectors include AI/ML and vertical B2B software, with geographic emphasis on North America. Strattam reports over $1B in assets under management and operates a network that includes portfolio CEO summits, an internal knowledge hub called Strattam Accelerate, and an advisory committee of senior operators. The firm's website discloses a contact office at 601 California Street in San Francisco alongside its Austin headquarters. The principals have not disclosed total deployment, team headcount, or fund-level performance benchmarks. Strattam's structural differentiator is a binding Five-Point Plan executed before a deal closes — the firm publicly states it will not proceed to signing without documented alignment between the GP and the founder on vision, metrics, and governance. Combined with its dedicated AI consultancy and AWS Private Equity program membership, this pre-close alignment model is unusually explicit for a lower-mid-market software buyout firm, turning what is often informal post-close planning into a contractual starting point.
General information
Firm type
Private Equity
Year founded
2014
AUM
$1B+ (per the firm, 2025)
Location
Region
North America
Country
United States
City
Austin
Corporate office
111 Congress Ave, Suite 1140, Austin, TX 78701
Additional offices
San Francisco · 601 California St, Suite 750, San Francisco, CA 94108
Principals
Bob Morse
Co-Founder & Managing Partner
Adrian Polak
Co-Founder & Partner
Hilary Fleischer
Partner
Bill Pade
Chairman
Kippy Ball
Principal
Sector focus
Frequently asked questions
How does Strattam's Five-Point Plan work?
Strattam drafts a Five-Point Plan with a founder's management team before signing a deal. The document aligns both parties on vision, metrics, and governance. The firm states it will not close an investment without this binding pre-deal alignment — an unusually explicit stance in lower-mid-market software buyouts.
Does Strattam operate as a single-family office or a traditional private equity fund?
Strattam is a traditional private equity firm, not a family office. It raises commingled blind-pool funds from institutional investors and deploys them into control-oriented B2B software buyouts. Founders Bob Morse and Adrian Polak built the firm in 2014 without a disclosed single-family wealth origin.
How does Strattam drive AI adoption across its portfolio?
The firm combines three resources: a dedicated AI consultancy, participation in the AWS Private Equity program, and proprietary tools developed internally. The result, per the firm, is that every portfolio company has launched an AI-enabled product. The approach is operational, not passive — the in-house product and technology team leads implementation.
What type of control does Strattam take in its investments?
Strattam targets control investments in B2B software companies, offering founders a path to accelerated growth while retaining significant equity. The firm's website emphasizes founder partnership and a focus on vertical market leadership, but specific ownership thresholds and fund structures are not publicly detailed.
Does Strattam do add-on acquisitions?
Yes. Add-on M&A is a core acceleration tool. The Strattam team identifies and engages acquisition targets, assists with diligence, and executes transactions. This bolt-on strategy is typical of mid-market software buyout firms aiming to build vertical leadership through consolidation.
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