Sunset Group

Sunset Group

Sunset Group was built around the deal-making capacity of founder Sam Morris, a former corporate banker whose 18-year lending career provided the credit lens for a multifamily-focused investment strategy. The firm operated from Katy, Texas with additional presences in New York, Darien, and Santa Monica. Morris personally led acquisition and disposition teams on over $550MM in transactions, and asset-managed more than $650MM in properties across their life cycles. The firm concentrated exclusively on multifamily real estate, sourcing assets in strong submarkets and structuring bespoke capital stacks to execute value-add business plans. The strategy drew on Morris's prior involvement in over $1B of real estate financing during his banking tenure. CFO Dub Morris, a lawyer and accountant by training, managed financial controls and participated in the acquisition and disposition of over $350MM in multifamily properties. The firm solicited direct investment into its deals, operating a feeder of passive investor capital into its deal pipeline. Sunset Group maintained a lean partnership structure, with the two Morris principals executing both deal sourcing and investor relations. The firm ran a content operation publishing articles, podcasts, and investor guides on multifamily strategy — a tool that doubled as a capital-raising funnel. In 2024, Sunset Group merged with LSCRE, a larger investment firm, after what the firm described as a successful multi-transaction partnership. The combined entity operates under the LSCRE brand, with the Morris team continuing to manage investment sourcing within LSCRE's broader platform. What distinguished Sunset Group before the merger was its operator-as-banker model: a founder who moved from financing other sponsors' deals to originating his own. That origin story — transitioning from credit officer to principal — gave the firm a dual fluency in structuring debt and executing on property operations, a profile more common among private credit managers than among pure-play multifamily sponsors.