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Swedia Capital
SwediaCapital invests in entrepreneurial companies with devoted owners who aim to maintain and increase company value. Investments are key-person dependent and...
Swedia Capital
SwediaCapital invests in entrepreneurial companies with devoted owners who aim to maintain and increase company value. Investments are key-person dependent and span many industries. The firm invests its own money, takes a long-term view, and does not pursue exit-driven strategies. Its portfolio contains approximately 50 companies with combined revenue of SEK 3 209 million.
General information
Firm type
Private Equity
Year founded
1989
Location
Region
Europe
Country
Sweden
City
Stockholm
Corporate office
Stockholm, Sweden
Principals
Staffan Persson
Founder
Fredrik Persson
Principal
Sector focus
Frequently asked questions
Who runs investment decisions at Swedia Capital?
Founder Staffan Persson and his son Fredrik Persson share major investment decisions and divide responsibility for individual portfolio companies. Staffan founded the firm in 1989 and Fredrik has since joined as a named principal. The two of them constitute the entire disclosed investment committee.
How does Swedia Capital source proprietary deal flow?
The Perssons emphasize relationship-driven sourcing, stating they invest in businesses built by people they believe in. The firm does not market a systematic origination engine. Because it invests permanent family capital and can hold indefinitely, it pitches itself as a reliable partner to entrepreneurs who do not want forced exits, which can create warm inbound introductions from company founders.
Is Swedia Capital a long-duration holder or does it seek traditional PE exits?
The firm explicitly states it does not believe in exit-driven investment strategies. With no outside LPs to return capital to, Swedia Capital holds portfolio companies open-ended and reinvests dividends rather than cycling them through mandatory sale processes.
What is the relationship between Swedia Capital and Staffan Perssons Stiftelse?
In 2021 Staffan Persson donated ten percent of Swedia Capital to the newly established Staffan Perssons Stiftelse, a foundation that will receive returns and any future contributions to fund grants. The remaining ninety percent remains under Persson family control. The foundation focuses on civil-society programs, education, culture, and leisure activities in local communities.
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