Private Equity

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Swell Partners

You Win With People. VC. Visit us at http://Swell.vc | Swell Partners is a mission-oriented, growth-minded venture capital firm based in New York City that is...

Swell Partners logo

Swell Partners

You Win With People. VC. Visit us at http://Swell.vc | Swell Partners is a mission-oriented, growth-minded venture capital firm based in New York City that is obsessed with helping portfolio companies build world-class teams in order to give them the competitive edge.

General information

Firm type

Private Equity

Year founded

2018

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, United States

Additional offices

Princeton · Singapore · Millbrae

Principals

Are Traasdahl

CEO & Co-Founder, Crisp

Sector focus

AI/MLDefense TechSpaceTechIndustrial TechRobotics & AutomationSupply Chain & Logistics

Frequently asked questions

Who runs investment decisions at Swell Partners?

The founding partners operate as a single investment unit with shared conviction and one collective decision. They have worked together for over 15 years, starting from their time as early employees at an AI startup in 2008 through their angel investment in TapAd, which exited for $360 million. The firm states it does not outsource conviction or fragment decision authority across a large partnership.

How does Swell Partners source proprietary deal flow?

The firm's partners have been assessing founders and operators for over 10,000 hours, building pattern recognition across domains. Their sourcing relies on operating credibility — having built AI companies before the category was widely recognized — and the trust of founders who value their operational support, particularly the placement of revenue-generating executive hires that help companies close first deals.

Does Swell Partners participate in fund commitments or only direct deals?

Swell writes direct checks at the pre-seed and seed stages. There is no indication the firm operates as a fund-of-funds or participates in club deals structured around external GP commitments. The firm embeds itself in company-building through executive hiring and go-to-market support alongside its capital.

What investment stages does Swell Partners typically target?

Swell focuses on pre-seed and seed rounds. The firm has invested in critical infrastructure since 2018, including space, defense, and bio sectors before they became consensus venture trades. Its model is built around recognizing exceptional founders early and bundling capital with the operational resources needed to reach revenue.

Which sectors does Swell Partners explicitly avoid?

Swell's explicit focus is on five frontiers: autonomous software systems for the Fortune 500, defense and space technology, programmable biology, embodied intelligence and robotics, and the hidden infrastructure of global supply chains. The firm has not disclosed sector exclusions, but its thematic concentration suggests it avoids consumer internet and content-focused AI applications, favoring infrastructure that powers the economy and national security.

How does Swell Partners support portfolio companies beyond capital?

The firm has placed over 75 VP-level hires across its portfolio, targeting sales, business development, marketing, and product roles. This is not a platform service but a direct operational partnership where the investors help founders pressure-test go-to-market strategies, close first revenue, and build the teams that turn insight into commercial traction.

What is Swell Partners' geographic footprint?

Swell operates from offices in New York, Princeton, Millbrae, and Singapore. This trans-Pacific footprint supports its investment in infrastructure sectors that often have global supply chain and defense dimensions, though the firm has not disclosed specific geographic mandates or regional fund allocations.

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