Family Office

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Swiftline Corp.

Swiftline Corp., led by Ari Horowitz, acquires and scales commerce technology SaaS and data businesses. Portfolio includes Yardline and Charm.io.

Swiftline Corp.

Ari Horowitz founded and leads Swiftline Corp., a New York-based firm that acquires and grows commerce technology SaaS and data solution businesses. The firm was built by a team with backgrounds in ecommerce operations, fintech, and marketplace investing, according to its website. Swiftline does not publicly disclose its founding year, assets under management, or wealth origin. Swiftline targets asset-class mix in commerce technology, fintech, and data analytics. Acquisitions include Yardline, a capital-as-a-service provider offering ecommerce sellers up to $20 million in funding within 24 hours, and Charm.io, an AI-powered platform that tracks millions of DTC brands and TikTok Shops across performance metrics like growth, social awareness, and revenue. The portfolio also serves enterprise clients such as QVC, Ulta, Academy Sports & Outdoors, and Faire. Geographic footprint is primarily U.S.-based. Swiftline's team includes Eric Schwartz as CEO of Yardline, Alex Nisenzon as CEO of Charm.io, and Kamen Madjarov as VP Data Science at Charm.io. Advisory and board members include partners from Duo Partners, Cloverhill Group, Raptor Group, and Greycroft. The firm does not disclose total professionals or additional offices beyond its New York headquarters. No recent operational events were publicly verifiable within the last 24 months. Swiftline structures itself as an operating company acquiring commerce tech businesses rather than a traditional investment fund — it holds portfolio companies directly and manages them operationally. The firm’s governance includes an advisory board with outside investors but no disclosed succession plan or permanent capital vehicle.

General information

Firm type

Family Office

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Ari Horowitz

Chairman & CEO

Eric Schwartz

CEO, Yardline

Alex Nisenzon

CEO, Charm.io

Sector focus

FinTechEnterprise SoftwareAI/ML

Frequently asked questions

Who runs investment decisions at Swiftline?

Ari Horowitz serves as Chairman & CEO and oversees strategic decisions. The firm operates with a lean executive team that includes CEOs for each portfolio company.

How does Swiftline source proprietary deal flow?

Swiftline targets ecommerce SaaS and data-solution businesses, often drawn from operators' network experience in marketplace platforms and fintech. The firm does not publicly detail its sourcing process.

Is Swiftline structured as a single family office or an asset manager?

Swiftline operates as a holding company that acquires and operates businesses directly, rather than an investment fund. It is not formally classified as a family office or asset manager.

What investment stages does Swiftline typically target?

Swiftline focuses on acquiring established commerce technology businesses rather than early-stage startups. Its portfolio companies provide working capital loans and data analytics, not venture-stage equity.

Which sectors does Swiftline explicitly avoid?

Swiftline does not publicly disclose any excluded sectors, but its focus is entirely on ecommerce technology and data solutions.

Does Swiftline participate in fund commitments or only direct deals?

Swiftline holds its portfolio companies directly and does not appear to make fund commitments. It operates as an operating company, not a fund-of-funds.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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