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SwissBorg
Cyrus Fazel's SwissBorg, founded 2017, manages a Swiss-regulated digital asset platform routing orders across 16 exchanges.
SwissBorg
SwissBorg launched in 2017, founded by Cyrus Fazel and Anthony Lesoismier-Geniaux with a vision to democratize private wealth management through blockchain technology. The firm is headquartered in Lausanne, Switzerland, and operates under Swiss regulatory standards. Its core product is a wealth management application that aggregates liquidity from multiple centralized and decentralized exchanges, aiming to give users optimal execution on digital asset transactions. The firm's strategy centers on providing smart-engine order routing across sixteen connected exchanges, covering spot trading, yield products, and thematic crypto bundles. SwissBorg does not operate as a single-family office; it functions as a wealthtech platform serving a broad base of retail and institutional users. The application supports fiat-to-crypto on-ramp in multiple currencies. Geographic reach spans Europe, with a significant user base in France, Switzerland, and the UK, plus expansion into Asia via a licensed entity in Japan. In September 2023, the firm launched its own layer-1 blockchain network, SwissBorg Chain (per the firm, September 2023). SwissBorg raised over €50 million in its early funding rounds, including a notable community-focused ICO in 2018 that distributed a utility token, CHSB. The firm maintains offices in Lausanne, London, Tallinn, Toronto, Tokyo, and Lisbon. Team size is not publicly disclosed. Adjacent to the core app business, SwissBorg operates a venture arm, SwissBorg Ventures, targeting early-stage blockchain and DeFi projects. Recent activity includes the June 2024 appointment of a former Revolut executive as Chief Technology Officer to scale product development (per the firm, June 2024). The structural differentiator is SwissBorg's multi-exchange smart engine, which routes user orders across liquidity pools on Binance, Kraken, Uniswap, and others to minimize slippage. This architecture positions the firm as a meta-broker rather than a proprietary market maker. Governance is driven by a community council that votes on token-related decisions, blending centralized Swiss asset management with elements of decentralized protocol governance.
General information
Firm type
Asset Manager
Year founded
2017
AUM
Undisclosed
Location
Region
Europe
Country
Switzerland
City
Lausanne
Corporate office
Lausanne, Switzerland
Additional offices
London · Tallinn · Toronto · Tokyo · Lisbon
Principals
Cyrus Fazel
CEO & Co-Founder
Anthony Lesoismier-Geniaux
CSO & Co-Founder
Sector focus
Frequently asked questions
Is SwissBorg a single-family office or a wealth management platform?
SwissBorg operates as a regulated wealth management platform, not a family office. It provides digital asset investment services to a broad base of retail and institutional clients through a mobile app. The firm does not manage wealth for a single family or individual.
How does SwissBorg's smart engine actually execute trades?
The smart engine routes user orders across sixteen connected centralized and decentralized exchanges, including Binance, Kraken, LMAX, and Uniswap. It splits orders and executes trades on the venues offering optimal pricing at that moment. This multi-exchange model aims to provide better execution than a single-venue broker.
What regulatory licenses does SwissBorg hold?
SwissBorg operates under Swiss regulatory oversight and holds a Virtual Currency Service Provider registration in France. It also secured membership in Japan's crypto self-regulatory body after launching a licensed entity in Tokyo. The firm pursues compliance-first expansion into new jurisdictions, including Estonia and Canada.
Who runs investment decisions at SwissBorg?
CEO Cyrus Fazel and CSO Anthony Lesoismier-Geniaux lead strategic and product direction as co-founders. Investment and yield product decisions are driven by an internal treasury committee. The firm does not employ a traditional CIO model focused on manager selection; it focuses on integrating yield protocols and asset bundles into the app.
Does SwissBorg participate in fund commitments or only direct deals?
SwissBorg's primary business is not fund commitment. It allows users to directly purchase, sell, and earn yield on digital assets through the app. SwissBorg Ventures makes direct equity investments in early-stage blockchain projects, but this is a separate venture activity.
What is the SwissBorg community council and how does it influence governance?
The community council is a group of CHSB token holders elected to vote on platform decisions, including token burns, fee structures, and new feature prioritization. The council's recommendations are implemented by SwissBorg's management. This structure blends Swiss corporate governance with decentralized community input.
How is SwissBorg related to SwissBorg Chain?
SwissBorg Chain is a layer-1 blockchain network launched by the firm in September 2023. It is designed to underpin future DeFi products within the SwissBorg ecosystem. The chain operates as a separate infrastructure layer that connects to the core wealth app, aiming to provide on-chain transparency for user assets and transactions.
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