Bank / Wealth / TrustRIA · CRD 314590SEC-Registered

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T. Rowe Price Investment Management

T. Rowe Price was founded in 1937 by Thomas Rowe Price Jr., who is often called the father of growth investing. The firm introduced the T. Rowe Price Growth...

T. Rowe Price Investment Management logo

T. Rowe Price Investment Management

T. Rowe Price was founded in 1937 by Thomas Rowe Price Jr., who is often called the father of growth investing. The firm introduced the T. Rowe Price Growth Stock Fund in 1950 and built a research-driven equity culture anchored in Baltimore. While the firm took the parent company public in 1986, investment professionals remain the dominant voice in governance, and the founder's long-term growth philosophy still shapes new product launches. The firm manages capital across public equities, fixed income, multi-asset, and alternatives. Its private-markets effort has expanded through T. Rowe Price Investment Management and direct SPVs, with confirmed activity in late-stage venture, growth equity, and secondaries. Portfolio holdings disclosed in regulatory filings have included positions in Stripe, Canva, and SpaceX. The firm also commits to external buyout, venture, and real-asset funds, blending a traditional public-markets heritage with an expanding alternatives book. Geographically, its investment centers operate from Baltimore, London, Hong Kong, and Sydney. T. Rowe Price serves individual investors, defined-contribution plans, financial intermediaries, and institutions. Headcount across the enterprise exceeds 7,900. As of early 2025, the firm reported roughly $1.6 trillion in assets under management. A significant structural advantage is the retirement franchise — T. Rowe Price administers one of the largest target-date fund franchises in the US, anchored by collective investment trusts that benefit from plan-level economics. The firm also operates T. Rowe Price Foundation, a separate philanthropic entity supporting Baltimore-area causes since 1976. T. Rowe Price remains one of the few asset managers of its scale that is not part of a bank, insurer, or brokerage conglomerate. The independent structure allows the investment division to set its own time horizon. The private-markets buildout — through direct co-investments, acquired manager Oak Hill Advisors, and an expanding alternatives distribution platform — marks the most consequential strategic shift since the firm's IPO.

General information

Firm type

Bank / Wealth / Trust

Year founded

1937

AUM

$1.0T - $1.99T (Altss estimate)

Location

Region

North America

Country

United States

City

Baltimore

Corporate office

Baltimore, MD, United States

Principals

Rob Sharps

CEO

Sector focus

Enterprise SoftwareFinTechIndustrial TechDigital HealthHealthcare ServicesMedia & EntertainmentPrivate CreditReal EstateEnergy Transition & RenewablesRobotics & Automation

Frequently asked questions

Who makes investment decisions at T. Rowe Price?

Portfolio managers run dedicated strategies within a research-driven framework. Analysts and PMs operate on global sector teams, and the Investment Steering Committee — chaired by the CEO — oversees the investment platform. The firm's alternatives effort is led by Eric Veiel, Head of Global Investments, and the acquired Oak Hill Advisors team manages dedicated private credit mandates.

How does T. Rowe Price source private-company deals?

The firm leverages its public-markets research platform to identify private companies in the same sectors. It also invests through external GP relationships and the Oak Hill Advisors network. For direct late-stage venture and growth equity, the Centralized Private Equity team screens opportunities that intersect with existing analyst coverage.

Is T. Rowe Price a single family office or a public company?

T. Rowe Price Group, Inc. (NASDAQ: TROW) is a publicly traded asset manager. T. Rowe Price Investment Management is a subsidiary within that group. It is not a family office, though the firm retains a distinctive multi-decade investment culture rooted in its 1937 founding.

Does T. Rowe Price invest in funds or only direct deals?

Both. The firm commits capital as a limited partner in external venture, buyout, and real-asset funds. It also invests directly in private companies through its Centralized Private Equity team and has an affiliated private credit manager in Oak Hill Advisors.

What is T. Rowe Price's relationship with Oak Hill Advisors?

T. Rowe Price acquired a majority stake in Oak Hill Advisors in 2021, adding roughly $56 billion in private credit and distressed assets at the time. OHA operates with investment autonomy while providing T. Rowe Price clients access to alternative credit strategies across performing, distressed, and structured products.

Which asset classes does T. Rowe Price cover in private markets?

The firm allocates to venture capital, growth equity, buyout, private credit, real estate, and infrastructure. Direct private-company investments tend to cluster in technology, healthcare, and financial services, disclosed positions have included Canva, Stripe, and SpaceX.

How is T. Rowe Price's philanthropic activity structured?

The T. Rowe Price Foundation, established in 1976, operates as a separate legal entity focused on Baltimore-area community development, education, and arts organizations. The foundation's grant-making is distinct from the firm's investment operations.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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