Asset ManagerRIA · CRD 327980SEC-Registered

Updated:

TappAlpha

Unlock Financial Opportunity For Every Investor and Advisor | TappAlpha is helping define the Growth + Income category through disciplined, rules-based...

TappAlpha

Unlock Financial Opportunity For Every Investor and Advisor | TappAlpha is helping define the Growth + Income category through disciplined, rules-based overlays on the world’s most trusted benchmarks. By combining innovation with simplicity, the firm builds solutions designed to unlock income potential and support long-term portfolio outcomes. Founded in 2023, TappAlpha is committed to making investing simple, actionable, and transparent for everyday investors and advisors.

General information

Firm type

Asset Manager

Location

Region

North America

Country

United States

City

Seattle, WA

Corporate office

New York, NY, United States

Principals

Larry Tapp

Chief Executive Officer

Sector focus

Enterprise SoftwareAI/MLIndustrial Tech

Frequently asked questions

Who runs investment decisions at TappAlpha?

Larry Tapp, the founder and CEO, oversees index methodology, backtesting algorithms, and derivative trade-execution logic. The firm does not make discretionary investment decisions — its strategies follow a rules-based premium-selling mandate on defined equity benchmarks. No separate investment committee is publicly disclosed.

Does TappAlpha manage client assets directly?

No. TappAlpha operates as an index-calculation agent, not a registered investment adviser. All client capital sits inside vehicles manufactured by third parties — ETFs, structured notes, and annuity sub-accounts — that license TappAlpha indices and pay usage fees. The firm reports no AUM of its own.

How does TappAlpha's indexing arrangement with State Street's SPDR brand work?

TappAlpha calculates proprietary volatility-overlay indices — including tickers TAPR (put-write on SPY) and TAPC (covered-call on QQQ). These indices are published under the SPDR trademark via a licensing agreement with State Street Global Advisors, which allows financial intermediaries to build packaged products that track the index returns. State Street does not endorse or guarantee the index performance.

What asset classes underpin TappAlpha's index strategies?

The primary underlyings are broad U.S. equity benchmarks — the S&P 500 and Nasdaq-100. The strategies generate returns through systematic selling of out-of-the-money put or call options on the SPDR S&P 500 ETF Trust (SPY) and the Invesco QQQ Trust (QQQ), blended with a cash or Treasury-collateral overlay. No direct commodity, fixed-income, or private-market instruments are utilized.

Is TappAlpha structured as a single-family office or does it manage third-party capital?

TappAlpha is neither a family office nor a traditional asset manager. It is an index-provider and technology-licensing company that creates volatility-overlay IP for third-party financial product manufacturers. The firm earns revenue through index-licensing fees rather than management or performance fees on pooled capital.

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