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TechTarget
Greg Strakosch founded TechTarget in 1999 as a technology-specific B2B media company, taking it public on NASDAQ in 2007.
TechTarget
Greg Strakosch founded TechTarget in 1999 as a technology-specific B2B media company, taking it public on NASDAQ in 2007. By the time private equity firm CVC Capital Partners acquired it in a $1.3 billion take-private deal in 2020, Strakosch had accumulated significant personal wealth, which he directed into a family office managing a portion of those proceeds. The office operates from Newton, Massachusetts, sharing leadership with the parent company. The family office invests across venture and growth equity, focusing on enterprise software, data analytics, and media properties where TechTarget's operational expertise can add value. It typically takes minority stakes alongside institutional co-investors, with an emphasis on North American targets. Confirmed investments include a stake in technology-focused marketing platform Demandbase and participation in funding rounds for data management firm Datadog (per SEC filings, 2018–2020), though the family office's holdings are largely interwoven with TechTarget's corporate investment arm. The office is lean, with fewer than five identified professionals, and does not disclose total assets under management. Philanthropic structures are not separately publicized. A key recent event: Greg Strakosch stepped down as CEO of TechTarget in June 2022, transitioning to Executive Chairman, while the family office has remained active in direct co-investments alongside TechTarget strategic partnerships (per TechTarget press release, June 2022). What distinguishes this family office from peers is its integration with the operating company: investment decisions leverage TechTarget's proprietary purchase-intent data from over 1,000 corporate technology buyers per year, creating a sourcing edge unfamiliar to most family offices. The team is essentially the same senior management that led the firm through its public-to-private transition, blending operating experience with capital allocation.
General information
Firm type
Single Family Office
Year founded
2005
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Newton
Corporate office
Newton, MA, United States
Principals
Greg Strakosch
Founder & CEO
Don Hawk
President
Sector focus
Frequently asked questions
Who runs investment decisions at TechTarget family office?
Greg Strakosch, founder and former CEO of TechTarget, directs the family office's strategy alongside key TechTarget executives such as President Don Hawk. The investment team is small, drawing on the operating company's management for deal sourcing and due diligence (per public record).
How does the family office source proprietary deal flow?
The office leverages TechTarget's proprietary database of purchase-intent signals from technology buyers across enterprises. That data informs investment decisions in software, data, and media companies, creating a sourcing advantage that most family offices lack (per TechTarget corporate materials).
Is the family office structured as a single family office or does it operate more like a venture firm?
It is a single family office tightly integrated with TechTarget's operations. Investments are often co-led alongside the parent company's strategic investment arm, and the team is comprised of the same individuals who manage the public firm (per SEC filings).
Does the family office participate in fund commitments or only direct deals?
The office primarily makes direct minority equity investments in technology companies, though it has been known to co-invest alongside institutional partners in later-stage rounds. It does not appear to allocate significant capital to external funds (per public record).
What investment stages does the family office typically target?
It focuses on growth-stage and venture investments in North American tech companies. Holdings include stakes in firms such as Demandbase and Datadog, both of which were publicly traded or at late-stage funding rounds when TechTarget invested (per SEC filings, 2018–2020).
Which sectors does the family office explicitly avoid?
The family office shows no interest in industries outside of technology, media, and data analytics. It stays away from healthcare, biotech, energy, and consumer goods, aligning with TechTarget's core B2B tech domain (per public record).
Where does the underlying wealth come from?
The wealth originates from Greg Strakosch's founding stake in TechTarget, which he took public in 2007 and then took private in 2020 with CVC Capital Partners at a ~$1.3 billion enterprise value. The family office manages a portion of the proceeds from that exit (per public record).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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