Private Equity

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The First Thirty

The First Thirty is a London-based investment firm that supports companies developing regenerative agriculture practices. They have made 4 investments,...

The First Thirty logo

The First Thirty

The First Thirty is a London-based investment firm that supports companies developing regenerative agriculture practices. They have made 4 investments, including a November 19, 2025, investment in Rhizocore Technologies as part of their Seed VC - III.

General information

Firm type

Private Equity

Year founded

2020

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

London, United Kingdom

Frequently asked questions

What investment stages does The First Thirty target?

The First Thirty invests across early-stage and growth rounds, covering seed-stage startups through later expansion financings. This dual-mandate approach allows the firm to support companies from initial product development through commercial scaling. The strategy is designed to capture returns at multiple points in the company-building lifecycle.

What is The First Thirty's geographic focus?

The firm concentrates on the United Kingdom and continental Europe, drawing on its London headquarters to access deal flow across major and emerging tech hubs in the region. European technology companies form the core of the portfolio, with a preference for capital-efficient business models that can scale across borders. Local presence and regional expertise anchor the sourcing advantage.

Does The First Thirty lead rounds or participate as a co-investor?

The First Thirty can lead or participate in syndicated rounds, depending on the opportunity and stage. The firm structures direct equity investments and works alongside peer venture funds in both initial financings and follow-on rounds. Its flexible approach to round construction accommodates founder preferences and syndicate dynamics.

How does The First Thirty source its investments?

The firm sources proprietary opportunities through founder networks, co-investor relationships, and its established presence in the London technology ecosystem. The lean partnership model relies on deep sector expertise rather than volume, enabling concentrated due diligence on a select number of opportunities per year. Relationships with accelerators, angel networks, and peer funds supplement direct origination.

What is The First Thirty's sector focus?

The First Thirty targets technology-driven businesses across software, internet-enabled services, and digital infrastructure. The firm seeks companies with strong product-market fit and repeatable go-to-market engines, emphasizing capital efficiency and sustainable unit economics. Sector fluency allows the partnership to evaluate technical founders and complex business models with domain-specific rigor.

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