Asset Manager

Updated:

The Healing Company

Simon Belsham's The Healing Company rolls up premium wellness brands with $250M in planned deployment. Founded 2023, based in Brooklyn.

The Healing Company logo

The Healing Company

The Healing Company is a New York City-based firm founded in 2022. It has secured $7 million in total funding. Despite increasing healthcare spending, life expectancy has begun to decline.

General information

Firm type

Asset Manager

Year founded

2023

AUM

Less than $500 million (Altss estimate)

Location

Region

North America

Country

United States

City

Brooklyn

Corporate office

Brooklyn, NY, United States

Principals

Simon Belsham

CEO

Anabela Bonuccelli

Co-Founder

Sector focus

Consumer GoodsDigital HealthLuxury

Frequently asked questions

Who runs investment decisions at The Healing Company?

CEO Simon Belsham leads all acquisition decisions. Belsham previously served as president of Jet.com, where he oversaw a high-volume consumer commerce platform. Co-founder Anabela Bonuccelli supports deal origination from London.

How does The Healing Company source proprietary deal flow?

The firm targets clinically backed wellness brands with existing revenue between $5 million and $30 million that lack the operational infrastructure to scale internationally. Belsham's network from Walmart and Jet.com provides access to consumer founders, particularly in the supplements and ingestible beauty segments.

Is The Healing Company structured as a single family office or does it operate more like a venture firm?

The Healing Company operates as an operating company with family office backing, not as a venture firm. It acquires majority stakes, integrates brands into a shared services platform, and does not raise blind-pool funds or make minority venture investments.

What is The Healing Company's known posture on co-investments alongside external GPs?

The Healing Company acquires controlling stakes and does not publicly indicate it participates in co-investments alongside external general partners. Its model is acquirer-operator, not fund investor.

Does The Healing Company participate in fund commitments or only direct deals?

The firm does not make fund commitments. It deploys capital exclusively through direct acquisitions of wellness brands — specifically those with existing revenue and clinical credibility — and then operates them.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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