otherRIA · CRD 149907SEC-Registered

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The Hershey Company

Michele Buck runs Hershey, the $35B+ market-cap confectioner Milton Hershey founded in 1894 — a vertically integrated giant governed by a charitable trust.

The Hershey Company

Hershey Company is an SEC-registered investment adviser in Lancaster, PA, registered since 2023. It manages $152 million in assets, $150 million on a discretionary basis. The firm has 6 employees and 2 investment advisers.

General information

Firm type

other

Year founded

1894

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Lancaster

Corporate office

Hershey, PA, United States

Principals

Michele Buck

Chairman and Chief Executive Officer

Sector focus

Food & BeverageConsumer GoodsConfectionerySnacking

Frequently asked questions

Who controls The Hershey Company?

The Hershey Trust Company holds roughly 80% of the firm's voting rights as trustee for the Milton Hershey School. This trust structure means the charity effectively controls the public company, creating a durable defense against hostile takeovers and an unusual link between profit and a stated educational mission.

What is Hershey's current snacking strategy beyond chocolate?

Hershey is expanding aggressively into salty and better-for-you snacks. The firm acquired SkinnyPop parent Amplify Snack Brands, Pirate Brands, Dot's Homestyle Pretzels, and Pretzels Inc. to reduce its reliance on seasonal chocolate and sugar confectionery cycles, shifting toward an snacking portfolio model.

Why didn't Hershey sell to Mondelez in 2016?

Mondelez International made a roughly $23 billion takeover offer in 2016, but the Hershey Trust rejected it. Because the Trust controls the voting shares, any sale requires its approval, and its fiduciary duty to the Milton Hershey School has historically aligned with maintaining a reliably dividend-paying, independent entity rather than accepting a buyout premium.

How is Hershey organized internationally for manufacturing and sales?

Hershey's primary manufacturing and sales base is the United States, but the firm operates joint ventures and wholly owned units in India, Mexico, Brazil, and China. International markets represent a growth focus through localized products, e-commerce platforms, and distribution partnerships aimed at driving double-digit revenue growth in select emerging economies.

What is the relationship between Hershey's profits and the Milton Hershey School?

The Milton Hershey School is the primary beneficiary of the Hershey Trust, which holds roughly 80% of the company's vote and a massive stake in its common stock and real estate holdings. The school offers cost-free residential education to lower-income children, and its financial foundation depends directly on the company's dividend payments, creating a unique corporate-philanthropic feedback loop.

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