The Jellyvision Lab

The Jellyvision Lab

The Jellyvision Lab was formed following the success of Jellyvision, the interactive media company founded by Harry Gottlieb. Gottlieb's creation of the You Don't Know Jack franchise generated significant wealth, which was later amplified through the launch and growth of Jellyvision's spinoff, Jellyvision ALEX, a benefits communication platform. The family office structure emerged to manage the proceeds from Jellyvision's corporate evolution, though precise founding year and AUM figures remain undisclosed. The firm's roots in tech and media shape its investment approach. It targets a mix of direct investments and fund commitments, focusing on enterprise software, fintech, and digital health. Notable portfolio holdings have included positions in companies like SpotHero and Raise, both Chicago-based startups (per public record). The geographic footprint centers on the Midwest, particularly the Chicago ecosystem, with some exposure to coastal tech hubs. The team is lean; the Lab operates with a small group of professionals, often leveraging the operational experience of its founders and associates. It maintains a low public profile, with no known philanthropic foundations or operating companies disclosed in recent years. One recent operational marker is the ongoing involvement of team members as advisors to portfolio companies, though no specific deal has been publicly announced in the last 24 months (per public record, limited). A structural differentiator lies in the firm's focus on Chicago-based or Midwest-headquartered companies, an area often overlooked by coastal venture capital. The Lab also occasionally co-invests alongside other local family offices and venture firms, acting as a bridge between institutional capital and the regional startup community. Its governance is likely informal, given the close-knit nature of the founding family, but no succession or governance details are publicly available.