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The New Normal Fund
The New Normal Fund is a rolling fund that Allison Pickens ran for four years as a solo GP investor in AI startups. She supports founders as a COO thought...
The New Normal Fund
The New Normal Fund is a rolling fund that Allison Pickens ran for four years as a solo GP investor in AI startups. She supports founders as a COO thought partner on go-to-market, category creation, and scaling. She invests roughly $400K–$1M checks in seed-stage AI applications and data infrastructure, and occasionally $250–500K in Series A rounds. She now invests through Allison Pickens Ventures.
General information
Firm type
Private Equity
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Allison Pickens
solo GP
Sector focus
Frequently asked questions
What investment stages does The New Normal Fund target?
The firm deploys across early-stage venture, spanning seed, start-up, and expansion through pre-IPO rounds, per its stated strategy. This provides flexibility to support companies from initial product development through growth-stage scaling, though the firm's precise check sizes and reserve strategy are not publicly disclosed.
What is the investment thesis behind 'The New Normal'?
The fund invests exclusively in companies that enable and benefit from permanently distributed living, working, and service delivery. This encompasses enterprise collaboration platforms, telehealth infrastructure, and fintech tools designed for users unmoored from any single geography — sectors the firm views as structurally reset rather than temporarily accelerated.
Who runs investment decisions at The New Normal Fund?
The firm has not publicly disclosed its named principals, investment committee members, or key decision-makers. No biographies or team pages are available, and no media profiles have identified the individuals responsible for capital allocation.
Is The New Normal Fund structured as a single fund or a series of vehicles?
Public records do not confirm whether the firm operates a single fund vehicle or a series of vintages. No Form D filings, fund closes, or SEC registrations have been independently verified to map the legal structure of the investment vehicles.
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