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The New Normal Fund
Partnering with B2B AI founders to scale to IPO and beyond by putting humans first | Partnering with B2B AI founders to scale to IPO and beyond by putting...
The New Normal Fund
Partnering with B2B AI founders to scale to IPO and beyond by putting humans first | Partnering with B2B AI founders to scale to IPO and beyond by putting humans first
General information
Firm type
Private Equity
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Sector focus
Frequently asked questions
What investment stages does The New Normal Fund target?
The firm deploys across early-stage venture, spanning seed, start-up, and expansion through pre-IPO rounds, per its stated strategy. This provides flexibility to support companies from initial product development through growth-stage scaling, though the firm's precise check sizes and reserve strategy are not publicly disclosed.
What is the investment thesis behind 'The New Normal'?
The fund invests exclusively in companies that enable and benefit from permanently distributed living, working, and service delivery. This encompasses enterprise collaboration platforms, telehealth infrastructure, and fintech tools designed for users unmoored from any single geography — sectors the firm views as structurally reset rather than temporarily accelerated.
Does The New Normal Fund participate in fund commitments or only direct deals?
The firm's disclosed strategy focuses on direct venture investments, and there is no public evidence of fund-of-funds commitments or SPV participation alongside external GPs. The operational model appears oriented toward direct equity positions in portfolio companies.
Who runs investment decisions at The New Normal Fund?
The firm has not publicly disclosed its named principals, investment committee members, or key decision-makers. No biographies or team pages are available, and no media profiles have identified the individuals responsible for capital allocation.
Which sectors does The New Normal Fund explicitly avoid?
Based on the firm's thesis-concentrated posture, sectors outside the distributed-work, digital health, and fintech infrastructure thesis — such as hardtech, industrial manufacturing, or traditional brick-and-mortar retail — appear excluded by mandate. No published sector-exclusion list exists, but the brand-as-thesis model implies a narrow aperture.
Is The New Normal Fund structured as a single fund or a series of vehicles?
Public records do not confirm whether the firm operates a single fund vehicle or a series of vintages. No Form D filings, fund closes, or SEC registrations have been independently verified to map the legal structure of the investment vehicles.
Does The New Normal Fund maintain philanthropic structures or impact allocations?
No philanthropic foundations, donor-advised funds, or impact investing sidecars are publicly associated with the firm or any named principal. The entity's external profile is limited to its venture investment activity.
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