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The Syndicate Group
The Syndicate Group (TSG) helps startups scale faster by organizing exclusive investment access for their strategic ecosystem. TSG seamlessly connects...
The Syndicate Group
The Syndicate Group (TSG) helps startups scale faster by organizing exclusive investment access for their strategic ecosystem. TSG seamlessly connects strategic ecosystem players and startups to foster lucrative resale partnerships, accelerate speed to market, and provide exclusive pre-IPO investment opportunities. The proprietary TSG Platform matches startups with impactful partners and investors.
General information
Firm type
Private Equity
Year founded
2017
Location
Region
North America
Country
United States
City
Palos Verdes Estates
Corporate office
Palos Verdes Estates, CA, United States
Principals
Chad Cardenas
CEO
Natalie Pond
Operations
Mohit Aron
Startup Advisory
Leonard Iventosch
Channels & Investment Strategy
Dan Warmenhoven
Venture & Growth Strategy
Declan Morris
Technology & CXO Advisory
John Jack
Venture & Board Strategy
Jeff Bawol
Strategic Channel Development
Malcolm Harkins
Cybersecurity Advisory
Selim Aissi
Cybersecurity Advisory
Gary Brown
Go To Market Advisory
DJ Goldsworthy
CXO & Security Advisory
Brandon Lee
Product Management & Development
Doug Kato
Product Management & Development
Sector focus
Frequently asked questions
Who runs investment decisions at The Syndicate Group?
CEO Chad Cardenas leads the firm's investment strategy alongside a senior advisory team. Cardenas previously co-founded and scaled Trace3 to a $500M revenue IT integrator, and later founded InstantScale Ventures, where he developed the syndicate-based model. Advisory board members like Mohit Aron and Dan Warmenhoven contribute technology and growth-stage underwriting expertise, but final investment decisions flow through Cardenas and the core partnerships team.
How does The Syndicate Group source proprietary deal flow?
TSG sources primarily through its operating network of CIOs, channel chiefs, and reseller executives rather than through traditional venture intermediaries. Because its investors are themselves enterprise buyers and go-to-market partners, they surface startups that are already deployed in significant production environments. The firm has publicly listed investments in Cohesity, Abnormal Security, and AppOmni — each of which aligns with the infrastructure and security requirements of large-scale enterprise IT.
Does The Syndicate Group participate in fund commitments or only direct deals?
Based on publicly available information, TSG focuses on direct, deal-specific syndications and does not market a traditional commingled fund vehicle. The firm’s model organizes co-investment alongside the strategic partners who provide go-to-market acceleration. There is no disclosed track record of fund-of-funds commitments or LP positions in external venture funds.
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