Updated:
The Uplifters' PRIMA
The Uplifters' PRIMA was established by Eli Boardman, who accumulated wealth through technology and venture capital.
The Uplifters' PRIMA
The Uplifters' PRIMA was established by Eli Boardman, who accumulated wealth through technology and venture capital. The firm's offices stretch from Woodside, California to Berlin, Germany, and Manchester, UK, reflecting a global investment remit. Its name — PRIMA — stands for 'Public Return on Invested Capital', signaling a dual objective of profit and broader societal benefit. (per public record) The firm invests across real estate, infrastructure, private credit, healthcare services, enterprise software, and AI/ML. It targets direct deals and co-investments, often in partnership with mission-aligned operators. Notable positions include infrastructure projects in renewable energy and affordable housing developments in underserved US markets. The geographic focus spans North America and Western Europe. (per public record) Total assets under management are not publicly disclosed. The firm employs a lean team distributed across its multiple offices. Adjacent structures include a philanthropic foundation focused on climate resilience and community development. In 2024, the firm expanded its Berlin office to co-locate with European impact investors and operators. (per public record) What distinguishes The Uplifters' PRIMA from a typical family office is its explicit PRIMA mandate — a self-described metric that measures public return alongside private financial gain. This framework shapes both deal selection and post-investment governance, with portfolio companies required to report on social and environmental outcomes as part of regular board reporting. (per public record)
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Woodside
Corporate office
Woodside, CA, United States
Additional offices
New York, NY, United States · Berlin, Germany · Manchester, United Kingdom · Santa Monica, CA, United States · Cincinnati, OH, United States · El Segundo, CA, United States
Principals
Eli Boardman
Founder & Managing Partner
Sector focus
Frequently asked questions
Who makes investment decisions at The Uplifters' PRIMA?
Founder and Managing Partner Eli Boardman leads investment decisions. The firm maintains a decentralized structure with regional leads in its six offices. (per public record)
What is the 'PRIMA' framework?
PRIMA stands for 'Public Return on Invested Capital' — a self-defined metric that measures portfolio companies' social and environmental outcomes alongside financial returns. This framework is embedded in governance and reporting requirements. (per public record)
Does the firm invest in funds or only direct deals?
The firm primarily does direct deals and co-investments, but it also selectively commits to mission-aligned private credit and infrastructure funds. (per public record)
What geographies does the firm focus on?
North America and Western Europe, with offices in the US (Woodside, New York, Santa Monica, Cincinnati, El Segundo), Germany (Berlin), and the UK (Manchester). (per public record)
Is there a philanthropic arm associated with the firm?
Yes, the firm operates a philanthropic foundation focused on climate resilience and community development. It is separate from the investment portfolio but aligned with the PRIMA mandate. (per public record)
What sectors does the firm explicitly avoid?
The firm avoids fossil fuel extraction and private prison investments, consistent with its focus on positive social and environmental impact. (per public record)
How does the firm source proprietary deal flow?
It relies on a network of impact investors and operators cultivated through its regional offices, particularly in Berlin and Manchester, and through its foundation's grantees. (per public record)
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: