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The Virtual Reality Company
The Virtual Reality Company (VRC) is a cinematic VR studio co-founded by Robert Stromberg, creator of Jurassic World VR Expedition for Dave & Buster's.
The Virtual Reality Company
Robert Stromberg, an Academy Award-winning production designer for Avatar and director of Maleficent, co-founded The Virtual Reality Company (VRC) in 2014. The studio emerged as a content studio focused on cinematic virtual reality, drawing on a team of award-winning visual effects artists and animators. VRC develops immersive VR experiences for location-based entertainment and at-home platforms. The firm's portfolio includes Jurassic World VR Expedition, a five-minute interactive game launched at over 100 Dave & Buster's centers in 2018, and Raising a Rukus, a family-oriented animated narrative available across VR platforms. Geographically, VRC operates from offices in Los Angeles, Santa Monica, Mercer Island, and Beijing. The firm's distribution strategy centers on partnerships with location-based venues like Dave & Buster's, allowing broad consumer reach without direct-to-consumer hardware sales. Its advisory board includes composer James Newton Howard, former Smithsonian Secretary G. Wayne Clough, filmmaker Steven Spielberg, and Activision Blizzard executive George Rose, who also runs investment vehicle Suffolk Ventures and the Rose Family Foundation. VRC is structured as a content studio rather than a traditional investment firm, generating revenue through licensing and distribution deals rather than fund management. The company's model differs from typical family offices by focusing entirely on proprietary IP development in virtual reality, with all capital deployed into production of narrative VR experiences.
General information
Firm type
Family Office
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Additional offices
Beijing, China · Santa Monica, CA, United States · Mercer Island, WA, United States
Principals
Robert Stromberg
Co-founder and Chief Creative Officer
Sector focus
Frequently asked questions
Who runs investment decisions at The Virtual Reality Company?
The firm does not publicly list a dedicated investment team. Robert Stromberg serves as co-founder and chief creative officer, and the company describes its executive team as composed of storytellers and artists. Investment decisions likely involve Stromberg and the advisory board, which includes venture and entertainment figures such as George Rose, founder of Suffolk Ventures (per the firm's website).
How does VRC source proprietary deal flow?
VRC develops its own intellectual property in-house, rather than sourcing external deals. The firm partners with major entertainment brands — for example, it created Jurassic World VR Expedition in collaboration with Universal — and distributes via location-based venues like Dave & Buster's. The advisory board, which includes Steven Spielberg and James Newton Howard, provides industry connections.
Is VRC structured as a single family office or does it operate more like a venture firm?
VRC operates as a content studio and production company, not as a traditional investment firm or family office. It does not manage external capital or disclose AUM. The firm's model focuses on developing and licensing VR experiences, with revenue from distribution partnerships rather than fund management fees.
What investment stages does VRC typically target?
VRC does not make external investments. The firm produces its own VR content from concept through distribution, effectively operating at the 'production stage' of media development. It targets mass-market audiences via location-based entertainment centers, such as the Dave & Buster's deployment of Jurassic World VR Expedition.
Which sectors does VRC focus on?
The firm focuses exclusively on virtual reality entertainment, including cinematic VR experiences and location-based VR games. Its portfolio includes family-oriented animated narratives (Raising a Rukus) and branded interactive adventures (Jurassic World VR Expedition). The company does not participate in other asset classes such as private equity, real estate, or hedge funds.
Where does the underlying wealth come from?
The firm does not disclose its capital sources. Its co-founder Robert Stromberg is a noted filmmaker, but the office does not publicly state whether it manages his personal wealth or external family capital. The presence of a substantial advisory board and multiple office locations suggests outside investment, but no specific wealth origin is confirmed.
Does VRC maintain philanthropic structures?
The firm itself does not list a philanthropic arm. However, advisory board member George Rose operates the Rose Family Foundation, a 501(c)(3) focused on using video game technology for education and medicine. This entity is separate from VRC and reflects the personal philanthropy of a board member, not the firm as a whole (per the firm's website).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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