otherRIA · CRD 300631SEC-Registered

Updated:

Tilly's

TILLY'S, INC. is an SEC-registered investment adviser in RALEIGH, NC. It has 2 employees and 2 investment advisers. The firm is based in North Carolina.

Tilly's

TILLY'S, INC. is an SEC-registered investment adviser in RALEIGH, NC. It has 2 employees and 2 investment advisers. The firm is based in North Carolina.

Website
tillys.com

General information

Firm type

other

Year founded

1982

Location

Region

North America

Country

United States

City

Raleigh

Corporate office

Irvine, CA, United States

Principals

Hezy Shaked

Co-Founder & Executive Chairman of the Board

Tilly Levine

Co-Founder

Michael Henry

Chief Financial Officer

Sector focus

RetailConsumer

Frequently asked questions

Who controls Tilly's governance?

Hezy Shaked, co-founder and Executive Chairman, holds effective control through ownership of Class B common stock, which carries 10 votes per share compared to one vote for publicly traded Class A shares. As of the 2023 proxy statement, Shaked controlled approximately 65% of the combined voting power, meaning he personally decides board composition and major corporate actions.

How does Tilly's supply chain concentration affect its business?

Two vendors — Nike and a second unnamed supplier — accounted for 29% of total merchandise purchases in fiscal 2023. This dual concentration means inventory mix and access to key branded product lines depend heavily on maintaining those direct relationships, creating material risk if either vendor shifts distribution strategy or reduces allocation to the action-sports specialty channel.

What is Tilly's e-commerce penetration?

E-commerce represented roughly 23% of net sales in fiscal 2023, placing it near the upper end of mall-based specialty retail peers. The tillys.com platform is operated entirely in-house, without a third-party marketplace presence, giving the company full control over pricing, presentation, and customer data but restricting reach to traffic it can generate organically.

Is Tilly's associated with a family office or separate investment entity?

There is no public record of an affiliated family office, foundation, or separate investment arm connected to Hezy Shaked or Tilly Levine. The wealth vehicle is the operating company itself, and Shaked's outside investments — if any — are not disclosed through SEC filings or public reporting.

What triggered the strategic review announced in early 2024?

Tilly's reported a net loss of $4.9 million for fiscal 2023 against a backdrop of declining comparable-store sales and a consumer pullback in discretionary apparel categories. The board retained B. Riley Securities in February 2024 to evaluate a potential sale, merger, or other transaction, a response to multi-year share-price underperformance and limited liquidity for the controlling family's stake.

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