Asset Manager

Updated:

Reedsy

Reedsy was founded in London in the summer of 2014 by co-founders Emmanuel Nataf, Ricardo Fayet, Vincent Durand, and Matt Cobb.

Reedsy

Reedsy was founded in London in the summer of 2014 by co-founders Emmanuel Nataf, Ricardo Fayet, Vincent Durand, and Matt Cobb. The platform emerged to address fragmentation in the publishing services market, giving independent authors access to the same caliber of editorial, design, and marketing talent traditionally reserved for major houses. The firm accepts roughly 1% of freelance applicants onto its marketplace, a selectivity rate it publishes to signal quality to its community of over 2 million registered authors. The firm generates revenue by facilitating transactions across editorial, book design, marketing, ghostwriting, web design, and translation services. Its marketplace lists over 2,600 editors and nearly 1,000 designers, supporting more than 15,000 books brought to market annually. Reedsy supplements its marketplace with a free writing application (Reedsy Studio), short-form educational courses (Reedsy Learning), a book-discovery platform (Reedsy Discovery) that hosts reader reviews, and weekly writing-prompt contests (Reedsy Prompts). The company reports that its ecosystem serves authors at every stage of the publishing lifecycle, from drafting to post-launch promotion. The Reedsy team operates remotely from over 10 countries, while its freelancer network spans 30 countries and 600 cities. In 2020, the firm received grant funding from the European Union's Horizon 2020 research and innovation programme (agreement No 734046). Reedsy also reports annual carbon-offset purchases to maintain climate-neutral operations. Its philanthropic activity has centered on literacy nonprofit Room to Read: a 2017 campaign reached 6.7 million people and generated an undisclosed donation, a 2021 Read for Charity challenge raised nearly $3,000, and a 2022 TechBikers cycling sponsorship contributed to a collective £70,000 fundraise that opened libraries and trained educators in Asia and Africa. Reedsy occupies a structurally unique position as neither a publisher nor a conventional freelance platform. By combining a tightly curated service marketplace with an owned suite of free author tools, the firm builds its top-of-funnel organically — converting users from free writing software and educational content into paying marketplace customers. This model, which monetizes the author's journey rather than the book itself, insulates the firm from the hit-driven economics of traditional publishing and aligns its incentives with long-term author retention.

Website
reedsy.com

General information

Firm type

Asset Manager

Year founded

2014

AUM

Undisclosed

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

London, United Kingdom

Principals

Emmanuel Nataf

Co-founder

Ricardo Fayet

Co-founder

Vincent Durand

Co-founder

Matt Cobb

Co-founder

Sector focus

Media & EntertainmentEnterprise Software

Frequently asked questions

How does Reedsy generate revenue?

Reedsy earns fees by facilitating transactions between authors and freelance publishing professionals on its marketplace. The firm does not publish its commission structure publicly. Revenue is supplemented by premium features within its ecosystem, though its core writing and educational tools are free.

What makes Reedsy different from other freelancer platforms for authors?

Reedsy accepts roughly 1% of professional applicants to its marketplace, curating for publishing credits that include New York Times bestsellers and major-house experience. The platform also embeds the marketplace inside a proprietary ecosystem of free author tools — including a writing app, learning courses, and a book-discovery platform — which creates an integrated funnel from drafting through post-publication marketing.

Is Reedsy a publisher?

No. Reedsy does not publish books, acquire rights, or fund advances. It operates as a technology-enabled services marketplace where authors hire freelancers directly for editorial, design, marketing, ghostwriting, and translation work. The firm's model is transactional and service-based, not royalty-based.

What software tools does Reedsy provide for free?

Reedsy offers a free browser-based writing and formatting application called Reedsy Studio, a curated library of short-form publishing courses under Reedsy Learning, weekly writing-prompt contests via Reedsy Prompts, and a reader-review platform called Reedsy Discovery. These tools serve as lead generation for the paid marketplace.

Has Reedsy received external funding?

Reedsy received a grant from the European Union's Horizon 2020 research and innovation programme under agreement No 734046. The firm has not publicly disclosed any venture capital or private equity funding rounds.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on family offices?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo