Tolaram Family Office

Tolaram Family Office

The Tolaram family office was established to steward wealth generated primarily through the Tolaram Group, a Singapore-headquartered conglomerate with deep operational roots in Nigeria. Founded by Mohan Vaswani, the group built a dominant position in West African consumer goods through multi-decade joint ventures with Indofood — producing Indomie noodles — as well as Kellogg Company and Colgate-Palmolive. The family office, managed under the Maitri Asset Management brand, is the institutional expression of that legacy, allocating across asset classes from its Singapore base. Maitri pursues a diversified strategy spanning private equity, public markets, hedge funds, and real assets. The portfolio tilts toward direct co-investments and special-purpose vehicles rather than a traditional fund-of-funds model, with a stated appetite from Seed through Series G. Confirmed direct interests include the Lekki Deep Sea Port and the adjacent Lagos Free Zone, a mixed-use industrial and logistics hub that functions as both an operating investment and a long-duration infrastructure play. The office also holds a residential development in Abuja and the Horizon Pulp & Paper industrial site in Kehra, Estonia, illustrating a geographic footprint that stretches from West Africa to Northern Europe and South America. The firm is a signatory to the UN Principles for Responsible Investment and a member of the Asia Investor Group on Climate Change. In 2022 it became the first multi-family office in Asia-Pacific to receive B Corp certification, a designation it maintains alongside active participation in the Family Business Network. Philanthropic activities are organized through the Ishk Tolaram Foundation, which is structurally separate from the investment entity. Former CEO Manish Tibrewal, a long-time Tolaram executive, ran day-to-day operations at Maitri; overall governance sits with Mohan Vaswani as Chairman and nephew Sajen Aswani as Group CEO of Tolaram. Maitri's structural edge is its proprietary access to African operating-company deal flow. Unlike many Singapore-based family offices that source through regional GPs, Tolaram can originate and diligence Nigerian industrial, logistics, and consumer transactions through its own executive team and decades of on-the-ground relationships. This blends the discipline of an institutional asset manager with the origination privilege of a legacy operator — a model rarely replicated at scale in the family-office universe.