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Treasury Prime
Chris Dean's Treasury Prime builds embedded banking APIs that connect fintechs directly to a network of regional banks, bypassing the intermediary BaaS model.
Treasury Prime
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
Principals
Chris Dean
CEO and Co-Founder
Sheetal Parikh
General Counsel and Chief Compliance Officer
Brandi Bloodworth
Vice President of People
Kiana Pourjanfeshan
Vice President of Operations
Carlos Armas
Vice President of Engineering
Travis Champion
Vice President of Revenue
Lauryn Moore
Controller
Sector focus
Frequently asked questions
Who runs investment decisions at Treasury Prime?
Treasury Prime is a venture-backed technology company, not an investment firm. Strategic and capital-allocation decisions are made by CEO and Co-Founder Chris Dean and the executive leadership team. The firm has disclosed outside investors, though it has not publicly named them or disclosed its capitalization structure.
How does Treasury Prime's model differ from other banking-as-a-service platforms?
Treasury Prime positions itself as a direct-integration platform rather than an intermediary. Banks license the firm's API to connect with fintech partners while retaining full ownership of compliance, account management, and partner selection. This contrasts with BaaS providers that bundle sponsor-bank access, program management, and compliance under a single middleware layer, where the technology company often manages the banking relationship on behalf of the bank.
Is Treasury Prime a single family office or a venture firm?
Treasury Prime is neither. It is an enterprise software company that sells an embedded-banking platform to chartered financial institutions and operates a partner marketplace connecting fintechs with banks. The firm has raised outside capital from venture investors, but its founding story traces to API banking technology developed at Silicon Valley Bank rather than to a family fortune or an investment fund.
How does Treasury Prime generate revenue?
Treasury Prime generates revenue by licensing its bank-operating-system software to financial institutions and through its fintech-partner marketplace, according to the firm's public descriptions. VP of Revenue Travis Champion oversees sales, marketing, and business development, with a commercial focus on helping banks grow their deposit base and fintech partners find sponsor-bank relationships.
Which regulators does Treasury Prime engage with, and how does its compliance structure work?
General Counsel and Chief Compliance Officer Sheetal Parikh engages with federal and state financial regulators and speaks regularly at industry events on regulatory developments in embedded banking. Because each bank client maintains direct control over its fintech programs using Treasury Prime's software — rather than outsourcing program management to the technology provider — the compliance burden and regulatory interface remain with the chartered institution.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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