Updated:
True
True is a consumer and retail sector-specialist investment and advisory firm that takes a holistic approach to building and connecting consumer brands and...
Overview
True is a consumer and retail sector-specialist investment and advisory firm that takes a holistic approach to building and connecting consumer brands and enabling technologies. Investment strategies encompass Venture Capital, Private Equity with a global mandate, and a Public Markets fund. True also operates an advisory business that helps global corporates identify and capture value creation opportunities. It is B Corp registered.
General information
Firm type
Private Equity
Year founded
2005
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Matt
Paul
Richard Sharpe
Private Equity
Joe Seager-Dupuy
Venture Capital
Mike Martin
Venture Capital
Liam Buswell
Innovation: Corporate, Brand & Tech Partnerships
Serena McCutcheon
Careers
Olivia Gaze
Marketing & Events
Sector focus
Frequently asked questions
What is True's known track record or portfolio?
No portfolio companies, exits, or investment track record have been publicly disclosed by True. The firm's website contains no case studies, press announcements, or deal listings. This lack of public record makes independent evaluation of investment performance or sector concentration impossible without direct engagement with the firm.
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