True Riches Financial Planning

As a registered investment advisor, the firm operates under the Investment Advisers Act of 1940, which imposes a fiduciary duty to act in clients' best interests. This standard differs from the suitability standard that governs broker-dealers. Its fee-only compensation model removes commissions and product-sale incentives that can create conflicts under broker-dealer frameworks.

The firm employs a passive, evidence-based investment approach. Portfolios are typically composed of low-cost index funds and ETFs allocated across domestic equities, international equities, fixed income, and real estate. Strategic asset allocations are determined by client goals and rebalanced periodically, with active trading and individual security selection explicitly avoided.

True Riches Financial Planning operates on a fee-only basis, charging clients directly for advisory and planning services. This means the firm does not receive commissions, revenue-sharing payments, or referral fees from product providers. Client fees are typically calculated as a percentage of assets under management, a flat retainer, or an hourly rate.

Client assets are held in custody at an independent, qualified third-party custodian bank or trust company. The firm does not take physical custody of client funds or securities. This structure provides an additional layer of safety and transparency, with clients receiving account statements directly from the custodian.

The firm primarily serves mass-affluent and high-net-worth individuals and families. Typical clients are accumulating assets for retirement, planning for education funding, or managing the proceeds of a business sale or inheritance. The service model emphasizes comprehensive financial planning that extends beyond portfolio management to tax, estate, and retirement-income coordination.