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True Riches Financial Planning
The firm was established to deliver fiduciary financial planning and investment management services on a fee-only basis, a structural commitment that...
True Riches Financial Planning
The firm was established to deliver fiduciary financial planning and investment management services on a fee-only basis, a structural commitment that places it outside commission-driven compensation models. Its service model typically integrates cash-flow analysis, retirement projections, tax-aware asset location, and risk management into a single planning relationship. The client base skews toward mass-affluent and high-net-worth households accumulating for retirement or managing windfall liquidity events. The investment approach applies academic portfolio theory through a passive implementation lens. Portfolios are generally built from low-cost index funds and ETFs spanning domestic and international equities, fixed income, and REITs. The firm avoids market-timing and individual stock selection, instead maintaining strategic asset allocations rebalanced to policy targets. Client accounts are custody-held at independent third-party custodians. The geographic focus is domestic US, with international exposure achieved through commingled fund structures. The firm's operational scale reflects a lean, principal-led advisory practice rather than a large institutional platform. Service delivery typically combines initial plan development with ongoing quarterly reviews. Technology stacks commonly feature financial planning software integrated with account aggregation tools, enabling continuous monitoring of household balance sheets. The structural differentiator for True Riches lies in its fee-only fiduciary posture as a registered investment advisor. Unlike broker-dealers operating under suitability standards, the firm is legally bound to act in its clients' best interests at all times. This regulatory architecture, paired with passive implementation, aligns advisor compensation directly with client outcomes rather than product distribution incentives.
General information
Firm type
Asset Manager
Year founded
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AUM
Undisclosed
Location
Region
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Country
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City
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Corporate office
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Frequently asked questions
Is True Riches Financial Planning a fiduciary?
As a registered investment advisor, the firm operates under the Investment Advisers Act of 1940, which imposes a fiduciary duty to act in clients' best interests. This standard differs from the suitability standard that governs broker-dealers. Its fee-only compensation model removes commissions and product-sale incentives that can create conflicts under broker-dealer frameworks.
How does the firm construct client portfolios?
The firm employs a passive, evidence-based investment approach. Portfolios are typically composed of low-cost index funds and ETFs allocated across domestic equities, international equities, fixed income, and real estate. Strategic asset allocations are determined by client goals and rebalanced periodically, with active trading and individual security selection explicitly avoided.
What is the firm's compensation model?
True Riches Financial Planning operates on a fee-only basis, charging clients directly for advisory and planning services. This means the firm does not receive commissions, revenue-sharing payments, or referral fees from product providers. Client fees are typically calculated as a percentage of assets under management, a flat retainer, or an hourly rate.
Who serves as the custodian for client assets?
Client assets are held in custody at an independent, qualified third-party custodian bank or trust company. The firm does not take physical custody of client funds or securities. This structure provides an additional layer of safety and transparency, with clients receiving account statements directly from the custodian.
What types of clients does the firm serve?
The firm primarily serves mass-affluent and high-net-worth individuals and families. Typical clients are accumulating assets for retirement, planning for education funding, or managing the proceeds of a business sale or inheritance. The service model emphasizes comprehensive financial planning that extends beyond portfolio management to tax, estate, and retirement-income coordination.
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