Private EquityRIA · CRD 281109SEC-RegisteredPrivate Fund Adviser

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True Wind Capital

True Wind Capital is an SEC-registered investment adviser in San Francisco, CA, registered since 2016. The firm manages $2.1 billion in regulatory assets.

True Wind Capital logo

True Wind Capital

True Wind Capital is an SEC-registered investment adviser in San Francisco, CA, registered since 2016. The firm manages $2.1 billion in regulatory assets. It has 28 employees and 17 investment advisers.

General information

Firm type

Private Equity

Year founded

2015

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Adam Clammer

Founder & Managing Partner

James Greene

Founder & Managing Partner

Sector focus

Enterprise SoftwareFinTechIndustrial TechAI/ML

Frequently asked questions

Who runs investment decisions at True Wind Capital?

Adam Clammer and James Greene, the firm's founders and managing partners, lead all investment decisions. Both were senior partners at KKR prior to launching True Wind in 2015. Clammer headed KKR's global technology team, while Greene co-led the Americas technology, media, and telecommunications practice. The partnership structure is flat, with no outside managing partners.

How does True Wind Capital source proprietary deal flow?

True Wind relies on the founders' deep KKR-era relationships with technology executives, founders, and intermediaries. Clammer and Greene each spent over a decade cultivating networks in enterprise software and tech-enabled services. The firm targets founder-owned and family-run businesses where a long-term relationship-based approach gives it an advantage over auction processes. Their thesis-driven sourcing model identifies sub-sectors before seeking specific platform investments.

What investment stages does True Wind Capital target?

True Wind focuses exclusively on control buyouts of profitable middle-market technology companies. Target companies typically generate $5 million to $50 million in EBITDA. The firm does not pursue venture capital, growth equity minority stakes, or distressed turnarounds. Its approach resembles classic private equity rather than the venture-style investing common among San Francisco-based technology firms.

Does True Wind participate in fund commitments or only direct deals?

True Wind invests directly in operating companies and does not operate as a fund-of-funds. The firm does not make LP commitments to outside private equity or venture capital funds. All capital is deployed through direct control acquisitions in the technology and tech-enabled services sectors.

How does True Wind's operational model differ from other technology-focused private equity firms?

True Wind maintains an in-house team of operating partners who embed with portfolio companies post-acquisition, a structure Clammer and Greene adapted from their KKR experience. The firm emphasizes operational value creation — sales force effectiveness, product roadmap execution, and pricing optimization — over financial engineering. This operating-partner model is unusual among middle-market technology buyout firms and reflects the founders' large-cap training.

What is True Wind's known posture on co-investments alongside external GPs?

True Wind structures its funds to accommodate LP co-investment rights on larger platform acquisitions, a feature that appealed to limited partners during fundraising. The firm also occasionally partners with domain-expert co-investors on specific deals, though it has not publicly established a formal co-investment club or consortium model. Decision-making authority remains with the True Wind partnership.

Which sectors does True Wind Capital explicitly avoid?

True Wind does not invest in biotechnology, pharmaceuticals, natural resources, or consumer internet companies. The firm's mandate is strictly limited to enterprise software, data and analytics, financial technology, and tech-enabled business services. Within technology, it avoids pre-revenue and deeply unprofitable businesses, given its control buyout and profitability requirement.

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