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TruNorth Wealth Partners
Our advisors provide wealth management services to high-net-worth individuals, as well as investment advisory services to fiduciaries of corporate retirement
TruNorth Wealth Partners
Our advisors provide wealth management services to high-net-worth individuals, as well as investment advisory services to fiduciaries of corporate retirement
General information
Firm type
Bank / Wealth / Trust
Year founded
2001
AUM
Undisclosed
Location
Region
North America
Country
United States
City
St. Paul
Corporate office
St. Paul, MN, United States
Sector focus
Frequently asked questions
What services does TruNorth Wealth Partners offer?
TruNorth provides investment management, retirement planning, and comprehensive financial planning. The firm constructs diversified portfolios using equities, fixed income, and managed strategies. Additional services include estate planning coordination and insurance analysis, generally delivered through collaboration with external professionals.
How does TruNorth charge for its services?
TruNorth operates as a fee-only fiduciary. Client costs typically include a percentage of assets under management or a flat retainer fee. The firm does not accept commissions or compensation from product providers, which eliminates the conflicts of interest present in commission-based advisory models.
Who is TruNorth's typical client?
The firm serves individuals and families, with a concentration in the Twin Cities professional community. Clients tend to be accumulators nearing retirement or retirees seeking income distribution strategies, though the firm works across the wealth spectrum within its minimum-relationship threshold.
Does TruNorth manage proprietary investment products?
No. TruNorth constructs client portfolios from third-party investment vehicles — predominantly low-cost ETFs, mutual funds, and separately managed accounts. The firm does not operate proprietary funds, hedge strategies, or private-market vehicles, functioning instead as an open-architecture allocator.
How is TruNorth different from a broker at a large bank?
TruNorth's fee-only fiduciary standard legally requires the firm to place client interests first. Bank-based brokers often operate under a suitability standard and may earn commissions on recommended products. TruNorth's independence from any single custodian or product family further distinguishes its sourcing model from captive wealth-management platforms.
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