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Trust Fund
Trust Fund is an early-stage venture fund focused exclusively (yet broadly) on investing in tech-enabled products that help people start and build businesses.
Trust Fund
Trust Fund is an early-stage venture fund focused exclusively (yet broadly) on investing in tech-enabled products that help people start and build businesses. The firm writes $150-$300K checks into pre-seed and seed stage companies, does not lead, and does not take board seats. It focuses on areas including marketplaces, logistics, e-commerce enablement, B2B commerce, circular commerce, supply chain optimization, and productivity tools including AI, freelancer economy, and creative tools.
General information
Firm type
Venture Capital
Year founded
2009
Location
Region
North America
Country
United States
City
Menlo Park
Corporate office
Menlo Park, CA, United States
Principals
Sophia Amoruso
Founder & Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Trust Fund?
Sophia Amoruso is the Founder and Managing Partner and the sole named investment decision-maker. The firm's website and public filings list no other investment partners. Amoruso's track record includes bootstrapping Nasty Gal to over $100M in revenue and personally angel-investing in more than 20 companies before forming the fund.
Does Trust Fund lead rounds or take board seats?
No. The firm's website states explicitly that Trust Fund does not lead rounds and does not take board seats. It writes $150K–$300K checks as a participant in pre-seed and seed financings.
What is Trust Fund's sourcing advantage?
Trust Fund uses an audience of over one million social followers — built through Amoruso's book, podcast, and Business Class community of 3,500 founders — to surface deal flow and then to provide portfolio companies with a built-in distribution channel. This audience includes entrepreneurs, freelancers, and small business owners, which aligns with the firm's focus on tools that help people start and build businesses.
How does Trust Fund's portfolio break down between consumer and enterprise?
The firm describes its portfolio as consumer-angle B2B: tech-enabled products that help people start and run businesses, approached with a consumer brand sensibility. Holdings include enterprise tools like Browse AI, Plot, and Baton, but also consumer brands like Liquid Death and Eight Sleep, reflecting Amoruso's older angel portfolio rather than the strictest reading of the fund's stated thesis.
What is Sophia Amoruso's prior operating experience?
Amoruso founded Nasty Gal in 2006 and bootstrapped it to a $28M profitable run rate before raising $60M from Index Ventures and Thrive Capital in 2012, scaling the business to over $100M in revenue. She later founded Girlboss, acquired by Attention Capital in 2019, and Business Class, a membership community for entrepreneurs. Her book, #GIRLBOSS, spent 18 weeks on the New York Times bestseller list.
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