Asset ManagerRIA · CRD 106838SEC-RegisteredPrivate Fund Adviser

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UBS Asset Management

UBS Asset Management traces its roots to 1862, when the Union Bank of Switzerland was founded.

UBS Asset Management

UBS Asset Management traces its roots to 1862, when the Union Bank of Switzerland was founded. Today it operates as the investment arm of UBS Group AG, overseen by President Suni Harford, who joined from Citigroup in 2020 (per UBS, 2020). Wealth origin is not applicable — the firm manages third-party institutional and retail capital, not a single family fortune. The firm allocates across public equities, fixed income, real estate, infrastructure, private equity, and hedge funds. It runs dedicated portfolios for institutions and manages multi-asset strategies for UBS's wealth management clients. Known co-investments include infrastructure stakes in renewables and transportation alongside the UBS Global Infrastructure Fund. Geographic footprint spans the Americas, Europe, Middle East, and Asia, with offices in London, Abu Dhabi, Los Angeles, and Geneva (per the firm's office listings). As of Q1 2026, UBS Asset Management reported $1.772 trillion in assets under management (per UBS quarterly results, 2026). The division employs several thousand professionals globally, though exact headcount is not disclosed. Adjacent vehicles include UBS Global Wealth Management and the UBS Foundation, a philanthropic entity funded by the bank's net income. In March 2025, UBS completed the integration of Credit Suisse's asset management operations, adding significant private markets capabilities (per Financial Times, March 2025). A structural differentiator is UBS Asset Management's dual role as both a third-party asset manager and the primary investment platform for the bank's own wealth clients. This hybrid structure gives it a granular view of retail and institutional flows, enabling it to tailor liquid and illiquid strategies across both channels. Its scale allows it to participate in large infrastructure and real estate deals that would be out of reach for most family offices.

General information

Firm type

Asset Manager

Year founded

1862

AUM

$1.772T (per UBS, Q1 2026)

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

London, United Kingdom

Additional offices

Abu Dhabi · Los Angeles · Geneva

Principals

Suni Harford

President

Mark Haefele

Chief Investment Officer

Sector focus

EquitiesFixed IncomeReal EstateInfrastructurePrivate EquityHedge FundsGlobal Macro

Frequently asked questions

Who runs investment decisions at UBS Asset Management?

Investment decisions are overseen by President Suni Harford, who leads the division, and Chief Investment Officer Mark Haefele. The firm also maintains investment committees for each asset class — equities, fixed income, real estate, and alternatives — staffed by senior portfolio managers. Strategy is set centrally but executed across local teams in major financial hubs (per UBS, 2020).

How does UBS Asset Management source proprietary deal flow?

The firm leverages UBS Group's global network of corporate and sovereign clients, investment banking relationships, and research platform to source private market deals. For infrastructure and real estate, it maintains direct origination teams in key markets. It also co-invests alongside institutional partners through vehicles like the UBS Global Infrastructure Fund (per UBS investor materials).

Is UBS Asset Management structured as a single family office or does it operate more like a venture firm?

UBS Asset Management is neither — it is a regulated asset management division of a publicly traded bank. It operates as a multi-asset manager with a traditional institutional structure: separate portfolios for different mandates, a compliance framework under Swiss and UK regulations, and a fiduciary duty to third-party clients. It does not manage a single family's capital (per UBS annual report).

Does UBS Asset Management participate in fund commitments or only direct deals?

It does both. The firm commits capital to third-party funds (e.g., private equity and hedge fund of funds) and originates direct investments in infrastructure, real estate, and private equity via its own vehicles. Clients can access these through separate accounts or commingled vehicles. The firm also runs managed accounts for large institutions (per UBS alternatives marketing).

Which sectors does UBS Asset Management explicitly avoid?

UBS Asset Management has formal ESG exclusion policies, including tobacco, controversial weapons, and thermal coal mining (per UBS sustainable investing framework). It also avoids direct investment in companies violating international norms. Exclusions vary by mandate — some institutional clients add further restrictions. The firm publishes a quarterly stewardship report detailing these policies (per UBS, 2025).

How is UBS Asset Management related to UBS Global Wealth Management?

Both are divisions of UBS Group AG. Asset Management creates and manages investment strategies, while Global Wealth Management distributes them to high-net-worth clients. The wealth division sources capital from families and individuals, while Asset Management serves institutions. They share research and product platforms but operate with separate P&Ls and regulatory entities (per UBS Group structure).

What is UBS Asset Management's known posture on co-investments alongside external GPs?

The firm regularly co-invests alongside external general partners in infrastructure and private equity. It typically takes minority stakes in transactions where it has conviction, often with a long-hold horizon. Co-investments are usually sourced through existing GP relationships or via the bank's advisory network. Terms are negotiated per deal, with UBS typically seeking alignment on governance and exit strategy (per UBS alternative investments disclosures).

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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Corporate structure

Part of

UBS