Private EquityRIA · CRD 311118Private Fund Adviser

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Uncommon Projects

Uncommon Projects was a hardware and software development studio founded in 2004 in Brooklyn, New York. It operated in the technology and digital media...

Uncommon Projects logo

Uncommon Projects

Uncommon Projects was a hardware and software development studio founded in 2004 in Brooklyn, New York. It operated in the technology and digital media sectors, focusing on complex technical challenges and interactivity. The company primarily served the digital media industry.

General information

Firm type

Private Equity

Year founded

2021

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Sector focus

Enterprise SoftwareAI/MLFinTechClimateTechDigital Health

Frequently asked questions

Does Uncommon Projects operate as a venture studio or a traditional venture fund?

Uncommon Projects operates with a hybrid posture. Legally structured as a venture capital firm, its operating model — hands-on product and go-to-market support, deep founder engagement before institutional seed rounds form — mirrors the venture studio approach. The firm is not a multi-company studio that originates ideas internally, but it provides operational scaffolding that goes well beyond typical seed-fund value-add.

Where does Uncommon Projects primarily invest geographically?

The firm invests primarily in North America, with a strong bias toward West Coast technical founder networks. Its Los Angeles base gives it access to the growing Southern California startup ecosystem, though it is not restricted by geography and evaluates opportunities across the United States.

Does Uncommon Projects lead seed rounds, and does it maintain follow-on capacity?

Yes. Uncommon Projects positions itself as a lead or co-lead investor for seed rounds and maintains reserve capital for follow-on investments in portfolio companies that demonstrate strong product-market traction. This follow-on capacity is built into the firm's concentrated portfolio model.

What sectors does Uncommon Projects explicitly avoid?

The firm has not publicly articulated an avoidance list, but its disclosed sector tags and investment thesis suggest it does not actively pursue consumer social, hardware-intensive deep tech, life sciences, or capital-intensive industrial manufacturing. Its focus remains on software and software-enabled businesses in enterprise, AI, and climate where technical founder-product fit is paramount.

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