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Uplift
Uplift, the Flex Pay brand operated by Upgrade, Inc., provides closed-loop travel financing at airline and cruise checkouts.
Uplift
Uplift is an SEC-registered investment adviser in Darien, CT, registered since 2025. The firm manages approximately $231 million in regulatory assets. It has 8 employees and 8 investment advisers.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Darien
Corporate office
275 Battery Street, Suite 2300, San Francisco, CA 94111
Additional offices
Phoenix, Arizona, United States
Sector focus
Frequently asked questions
What is the corporate relationship between Uplift and Upgrade?
The Uplift website routes users to Flex Pay by Upgrade, and customer service emails direct to upgrade.com. Public statements and the site footer indicate Upgrade, Inc. is the loan issuer and operating entity. No separate legal entity named Uplift is disclosed beyond the legacy brand.
Who runs credit and underwriting decisions for Flex Pay?
No named individual is disclosed as the credit officer or investment lead for the Flex Pay product. The overall Upgrade, Inc. leadership team, led by CEO Renaud Laplanche, would oversee the unit, but no specific portfolio manager or credit committee is publicly identified.
Does Uplift manage any external or institutional investor capital?
There is no evidence in public filings or the firm’s own materials that Uplift manages third-party LP capital. The product appears to be funded through Upgrade, Inc.’s corporate balance sheet and warehouse facilities, not through a disclosed family office or fund structure.
Which merchant verticals does Flex Pay target?
The product focuses on travel, explicitly naming flights, cruises, and hotels/resorts as partner categories. A secondary retail vertical exists for everyday necessities and large purchases, but travel is the primary distribution channel.
Does the firm maintain philanthropic structures or a family office arm?
No philanthropic foundation, concessionary investment vehicle, or family office structure is disclosed in connection with the Uplift brand or Flex Pay product line. All available materials describe a consumer installment lending unit within a corporate fintech.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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