Uproxx LLC

Uproxx LLC

Uproxx was co-founded by Jarrett Myer and Brian Brater in Los Angeles in 2010, initially as a music and pop culture blog. The company built a portfolio of owned-and-operated media brands including Uproxx, BroBible, and Dime, aggregating a young male audience through viral content and original reporting. Warner Music Group acquired Uproxx in 2018 for a reported $80 million, after which Benjamin Blank took over as CEO. The company's strategy centers on digital content creation across music, sports, and entertainment, with revenue generated through advertising, branded content, and affiliate partnerships. Uproxx operates a branded content studio called Uproxx Studios, producing series for brands like Netflix and HBO. Geographic focus is primarily the United States, though digital reach extends globally. Uproxx employs several hundred staff as of 2024, with operations concentrated in Los Angeles and New York. The company runs philanthropic initiatives under Warner Music Group's corporate social responsibility framework, though no separate foundation is disclosed. In 2023, Uproxx launched a podcasts vertical, expanding its audio footprint. What differentiates Uproxx from other digital media firms is its operational independence inside Warner Music Group — it retains its editorial voice and brand identity while benefiting from WMG's distribution and monetization infrastructure. The company has not raised additional outside capital since the acquisition.