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Upside Partnership
Upside Partnership invests early in people they recognize as inevitable Founders—those who can’t help but create their companies. They aim to work for...
Overview
Upside Partnership invests early in people they recognize as inevitable Founders—those who can’t help but create their companies. They aim to work for founders rather than just transact with them, matching founders’ freedom to lead with expertise to mentor them. Support is treated as a behavior, not merely a claim. The firm is built for these founders and the future they will usher in.
General information
Firm type
Private Equity
Year founded
2011
Location
Region
North America
Country
United States
City
Mill Valley
Corporate office
Mill Valley, CA, United States
Principals
Kent Goldman
Founder & Managing Partner
Sector focus
Frequently asked questions
How does Upside Partnership source proprietary deal flow?
Goldman relies on a curated network of operators and repeat founders, a carry-over from his First Round Capital days. The firm's Mill Valley location, just north of San Francisco, allows him to stay accessible to Bay Area founders while operating outside the concentrated venture hubs of Palo Alto and San Francisco. Many introductions come through portfolio founders and co-investors from prior deals.
Does Upside participate in fund commitments or invest through SPVs?
Upside makes direct equity investments and does not operate as a fund-of-funds. The firm has not publicly signaled a shift toward SPV structures for individual deals, though the use of SPVs is common among seed-stage investors for specific co-investment arrangements.
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