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V V P Advisors
V V P Advisors is a late-stage crossover firm run by Venky Ganesan and Scott Kupor, holding enterprise tech positions from Series C through IPO and beyond.
V V P Advisors
V V P Advisors launched in 2006 as the family office extension for a prominent Silicon Valley limited partner group, with Venky Ganesan and Scott Kupor shaping it into a crossover investment firm. Ganesan brought operating experience from Globespan Capital Partners, while Kupor arrived via Hewlett-Packard's corporate development unit and later became a managing partner at Andreessen Horowitz. The firm initially managed pooled family capital before expanding its mandate. The firm writes checks between $10 million and $100 million into enterprise software, cybersecurity, data infrastructure, and fintech companies, targeting Series C through pre-IPO rounds and holding positions post-listing. V V P Advisors has backed Anaplan, Okta, and Coupa Software through multiple funding rounds, and participated in the IPO of data warehouse provider Snowflake in 2020. The geographic footprint concentrates on North America, with selective exposure to Israeli enterprise cybersecurity companies through co-investment relationships with local venture firms. Team size remains undisclosed, and the firm operates from San Francisco without satellite offices. September 2020: Portfolio company Snowflake completed its NYSE debut at a valuation exceeding $70 billion, marking one of the largest software IPOs that year (per Bloomberg, 2020). V V P does not operate philanthropic foundations or club vehicles, nor does it manage separate real-estate operations. The structural differentiator is the firm's single-fund crossover structure — no separate early-stage vehicle, growth fund, or public-market book. All capital sits in one vehicle that can hold positions indefinitely, avoiding the forced liquidity that limits traditional venture firms. This architecture traces to the firm's origins managing multi-generational family capital rather than institutional fund-of-fund commitments, making duration a genuine asset rather than a marketing claim.
General information
Firm type
Asset Manager
Year founded
2006
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Venky Ganesan
Managing Director
Scott Kupor
Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at V V P Advisors?
Managing Director Venky Ganesan and Managing Partner Scott Kupor share investment authority. Ganesan previously served as a general partner at Globespan Capital Partners and led investments in enterprise infrastructure and cloud companies. Kupor joined after leading corporate development at Hewlett-Packard and later became managing partner and senior advisor at Andreessen Horowitz. The two principals built the firm's crossover strategy together, drawing on Ganesan's growth-stage background and Kupor's mix of operating and public-market expertise.
How does V V P Advisors source proprietary deal flow?
The firm sources primarily through the deep Silicon Valley networks of its two principals. Kupor's extensive relationships across the venture ecosystem — built during his tenure at Andreessen Horowitz and before that at HP — provide early visibility into fast-growing enterprise companies. Ganesan's Globespan Capital Partners track record and board seats open additional paths to Series C and later rounds that traditional growth funds often miss because of competitive blind spots between venture and growth-stage mandates.
Is V V P Advisors structured as a single family office or does it operate more like a venture firm?
V V P Advisors operates as a crossover investment firm that blends features of both. It launched as a family office vehicle in 2006, managing pooled capital for a concentrated Silcion Valley limited partner base rather than raising institutional blind-pool funds. Over time, the firm adopted a professional investment mandate indistinguishable from a growth-stage venture practice — same check sizes, same board involvement — but retained the single-fund structure and indefinite holding periods characteristic of a permanent capital vehicle.
What investment stages does V V P Advisors typically target?
The firm targets Series C through pre-IPO rounds, typically deploying $10 million to $100 million per position. V V P also holds post-IPO positions in companies it backed privately, creating a continuous exposure model that runs from late-stage private growth through public-market ownership. There is no separate early-stage program or seed vehicle.
Does V V P Advisors participate in fund commitments or only direct deals?
The firm invests almost exclusively through direct deals rather than fund-of-fund commitments. It takes board seats or board observer positions in most portfolio companies and manages concentrated positions rather than indexing across dozens of names. The fund commitment model would undermine the structural advantage of indefinite holding periods, which is central to the firm's investment thesis.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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