VIDENT ASSET MANAGEMENT

Vince Birley and Denise Krisko lead the firm's executive and investment functions as CEO and President, respectively. Day-to-day portfolio management for Vident's ETFs follows the rules of each underlying index, which are constructed by external index providers or an internal committee, reducing reliance on discretionary single-manager calls. The systematic, index-tracking mandate means the investment process is governed by methodology documents and rebalancing schedules rather than ad hoc analyst recommendations.

The Vident U.S. Equity Strategy ETF weights holdings toward companies demonstrating strong corporate governance — measured by board independence, auditor quality, and anti-takeover provisions — and adjusts for the composition of the actual U.S. economy, not just the public stock market. This produces a portfolio that systematically underweights mega-cap names with concentrated insider control and overweights sectors that contribute more to GDP than to the S&P 500's cap-weighted sector mix. It remains a fully transparent, passive ETF that publishes its holdings daily.

Vident manages ETFs spanning international developed-market equities, real estate, fixed income, and thematic sectors. The international equity lineup applies the same governance and economic-weighting philosophy to non-U.S. markets, while the thematic strategies target structural growth areas such as autonomous vehicles, financial technology, and industrial innovation. This multi-asset range allows allocators to implement Vident's governance-oriented lens across several allocation sleeves.

No. Vident Asset Management is a SEC-registered investment advisor structured as a traditional asset management firm, not a family office. It was financed at inception by Vident Financial, an entity that provided seed capital and operational infrastructure, but Vident Asset Management operates independently in the public ETF marketplace, managing pooled vehicles for a broad set of institutional and retail investors.

Vident focuses on publicly traded securities through its ETF platform and does not pursue private equity or venture capital strategies. Its products provide daily liquidity, listed on major U.S. exchanges, and the underlying portfolios consist of liquid equities, REITs, and listed fixed-income instruments. The firm's systematic approach is designed for the public market transparency and continuous pricing that ETFs require.

As an ETF advisor, Vident earns a management fee calculated as a percentage of each fund's assets under management, disclosed in each fund's prospectus. The firm does not charge performance fees or carried interest, aligning its revenue with the asset-gathering model standard for index-based fund managers. Fee levels are typically competitive with other strategic-beta ETF providers in the marketplace.

The Vident International Equity Strategy ETF allocates across developed markets including Western Europe, Japan, Australia, and select Asian developed economies, applying the firm's governance and economic-weighting rules to companies listed outside the United States. The fund's country weights are determined by the index methodology rather than by top-down regional calls, meaning shifts in relative governance scores and economic contribution can alter geographic exposure over time.