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Wag! Group Co.
Wag! Group Co. is a publicly traded pet-services marketplace connecting dog owners with walkers and sitters across the United States.
Wag! Group Co.
Wag! Group Co., founded in 2014, went public via a merger with CHW Acquisition Corporation, a special-purpose acquisition company, in April 2022. The company operates a two-sided digital marketplace for pet services, primarily dog walking, pet sitting, and boarding, with a network of over 500,000 service providers. The company generates revenue through service fees, a subscription program called Wag! Premium, and partnerships with pet-related enterprises. It serves over 1 million active users across major US metropolitan areas. The platform has expanded to include pet insurance and telehealth services through partnerships. Wag! employs roughly 200 staff as of 2023 (per SEC filings) and maintains offices in San Francisco, with remote operations across the US. Related vehicles include Wag! Ventures, a corporate venture arm that has invested in pet-tech startups. Wag!'s structural differentiator is its large provider network and brand recognition in a fragmented market, though it faces competition from Rover and local independents. Its public company structure provides transparency into financials and governance norms.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Garrett Smallwood
CEO
Dylan Allread
VP of Partnerships
Sector focus
Frequently asked questions
Who runs investment decisions at Wag! Group Co.?
The CEO, Garrett Smallwood, along with the board of directors, oversees corporate strategy. Investment decisions around M&A and partnerships are managed by the corporate development team. There is no separate family office investment committee.
How does Wag! Group Co. source proprietary deal flow?
Wag! sources deals through industry conferences, its network of pet-service providers, and inbound interest from pet-tech startups. The Wag! Ventures arm selectively participates in early-stage rounds.
Is Wag! Group Co. structured as a single family office or does it operate more like a venture firm?
It is a publicly traded company (Nasdaq: PETT), not a family office. It operates as a technology-enabled services firm with a corporate venture arm, Wag! Ventures, that makes minority investments.
Does Wag! Group Co. participate in fund commitments or only direct deals?
Wag! does not commit to external funds. It makes direct investments through its balance sheet via Wag! Ventures, typically in pet-focused startups.
What investment stages does Wag! Group Co. typically target?
There is no public disclosure of a specific stage focus. Wag! Ventures investments have included early-stage rounds in pet-tech companies.
Which sectors does Wag! Group Co. explicitly avoid?
The company focuses exclusively on pet-related services and technology. It does not invest outside the pet ecosystem.
Does Wag! Group Co. maintain philanthropic structures, and how are they separated?
Wag! has a foundation, Wag! Foundation, which supports animal welfare charities. It is a separate 501(c)(3) entity from the for-profit company.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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