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Wallapop
Wallapop is a Barcelona-based peer-to-peer marketplace for second-hand goods, co-founded by Agustin Frutos, Michele Appendino, and Gerard Olive.
Wallapop
Wallapop was founded in 2013 by Agustin Frutos, Michele Appendino, and Gerard Olive in Barcelona. The company launched as a mobile-first platform enabling individuals to buy and sell used goods locally, competing with eBay and Craigslist in southern Europe. Its wealth origin is not publicly attributed to any family fortune; the firm has raised venture capital from institutional investors. The platform operates as a two-sided marketplace for second-hand items, covering categories from electronics and fashion to furniture and vehicles. Wallapop generates revenue through premium listing fees and promoted placements. It has raised over €200 million in funding, with notable investors including Accel, Insight Partners, and Vostok New Ventures (per Crunchbase, 2023). The company focuses on Spain and Italy, with limited expansion outside those markets. Wallapop reported over 20 million registered users as of 2023 (per TechCrunch, 2023). The firm has maintained a lean team, estimated at under 300 employees, based in Barcelona. No adjacent philanthropic or operating vehicles are publicly disclosed. In 2024, Wallapop launched a new feature allowing in-app payments for greater transaction security (per TechCrunch, 2024). Wallapop's structural differentiator is its hyper-local, mobile-native model for second-hand trade, which has achieved scale in Southern Europe without replicating the global ambitions of peers like Vinted or eBay. The company's focus on trust and local meetups distinguishes it from competitors relying on centralized logistics.
General information
Firm type
other
Year founded
2013
AUM
Undisclosed
Location
Region
Europe
Country
Spain
City
Barcelona
Corporate office
Barcelona, Spain
Principals
Agustin Frutos
Co-Founder & CEO
Michele.Appendino
Co-Founder
Gerard Olive
Co-Founder
Sector focus
Frequently asked questions
Who owns Wallapop?
Wallapop is a privately held company, owned by its founders and venture capital investors. Key institutional backers include Accel, Insight Partners, and Vostok New Ventures (per public filings, 2023). No single family office or entity holds a controlling stake.
How does Wallapop generate revenue?
Wallapop generates revenue primarily through premium listing subscriptions and promoted product placements. It also introduced in-app payment processing in 2024, which may generate transaction fees (per TechCrunch, 2024). The platform remains free for basic use.
What markets does Wallapop serve?
Wallapop's primary markets are Spain and Italy. It has not expanded significantly into other European countries, unlike competitors such as Vinted. The company focuses on local, peer-to-peer trade.
Does Wallapop operate as a family office or investment firm?
No. Wallapop is a technology company operating an online marketplace. It is not a family office, investment firm, or asset manager. Its profile is included here due to its scale and relevance to peer-to-peer commerce.
What is Wallapop's valuation?
Wallapop was valued at €760 million after a funding round in 2020 (per Bloomberg, 2020). More recent private valuations are not publicly disclosed.
Has Wallapop made any acquisitions?
Wallapop has not publicly disclosed any significant acquisitions. The company has grown organically.
Who leads Wallapop?
Agustin Frutos is the co-founder and CEO of Wallapop. He has led the company since its founding in 2013.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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