Wayflyer

Wayflyer was founded by Aidan Corbett. The firm's leadership team includes commercial directors and account managers mentioned in customer reviews, such as Peter Paul, Kane, Marc Brichs, Cian O'Neil, Daniel, and Jordan. No publicly available CEO or CIO names were disclosed on the firm's website.

Wayflyer sources deal flow through direct inbound applications from e-commerce and wholesale businesses. The firm's website offers a self-serve application process and a sales team that merchants can contact. Customer reviews indicate that referrals and repeat borrowers are a significant source of new business.

Wayflyer is a revenue-based financing platform, not a family office or venture firm. It provides debt-like capital without taking equity, personal guarantees, or requiring collateral. The firm's business model is closer to a fintech lender than an asset manager or family office.

Wayflyer provides direct financing to individual merchants. The firm does not publicly disclose participation in fund commitments or co-investment vehicles. Its offerings are tailored to each business based on the firm's proprietary data assessment.

Wayflyer targets growth-stage e-commerce, Amazon, and wholesale businesses that need working capital for inventory, marketing, or cash flow management. The firm offers funding from $5,000 to $20 million, with no explicit preference for early-stage or mature companies.

Wayflyer does not publicly list any sectors it avoids. The firm focuses on e-commerce, Amazon, and wholesale businesses, and its cited portfolio includes consumer goods, apparel, pet supplies, and food products. No explicit negative screening is disclosed.

Wayflyer states it is backed by "world-leading financial institutions" (per firm website). The firm does not disclose the identity of its lenders or investors, nor does it provide information about any single family or endowment as a capital source.