Bank / Wealth / TrustRIA · CRD 290683SEC-Registered

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Wealthramp

Wealthramp was founded in 2012 by Pam Krueger, a consumer-finance journalist who co-hosted the public-television series MoneyTrack and later created the...

Wealthramp logo

Wealthramp

Wealthramp was founded in 2012 by Pam Krueger, a consumer-finance journalist who co-hosted the public-television series MoneyTrack and later created the Friends Talk Money podcast. The firm emerged from Krueger's observation that individual investors — particularly those managing retirement accounts, inheritances, or trust assets — lacked a reliable mechanism to find independent financial advisors who operate under a true fiduciary standard. Headquartered in Osterville, Massachusetts, Wealthramp operates as a technology-driven referral service rather than a traditional advisory practice. The firm's core model is a matching algorithm that evaluates an individual's financial profile, goals, and complexity, then connects them to a pre-screened network of fee-only or fee-based Registered Investment Advisors. Wealthramp's screening process requires advisors to demonstrate a clean regulatory history, hold relevant credentials such as CFP or CFA designations, and commit to acting as fiduciaries at all times. The platform serves a client base that includes high-net-worth individuals, families, trusts, and estates, with investment advisory services spanning retirement planning, tax strategy, and general portfolio construction. The geographic footprint covers the US market, with advisors drawn from multiple states. The firm maintains a relatively lean operational profile. Its advisor network operates independently rather than as Wealthramp employees, which keeps headcount low relative to assets under advisement. Wealthramp generates revenue through referral fees paid by advisors when a client match is accepted, not through percentage-of-assets fees collected from end clients. Krueger has extended the firm's public presence through ongoing consumer-education content, including the MoneyTrack series and the Friends Talk Money podcast, which reinforce the brand's fiduciary-screening premise. No recent operational events, such as a funding round, partnership, or leadership change, have been publicly reported in the last 24 months. Wealthramp's structural distinction lies in its role as a filtered referral platform rather than a direct wealth manager or robo-advisor. It does not custody client assets or execute trades; instead, it sits between consumers and the fragmented RIA market, applying a vetting process that functions as a quality gate. This architecture sidesteps the inherent conflict of commission-based brokerage models while avoiding the capital-intensive burden of discretionary asset management. The result is a business that resembles a curated marketplace more than a traditional financial-services firm, with growth tied to the supply of qualified advisors on one side and consumer trust in fiduciary screening on the other.

General information

Firm type

Bank / Wealth / Trust

Year founded

2012

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Osterville

Corporate office

Osterville, MA, United States

Principals

Pam Krueger

Founder and CEO

Sector focus

Wealth ManagementFinancial Services

Frequently asked questions

How does Wealthramp screen the advisors in its network?

Wealthramp applies a proprietary vetting process that requires advisors to hold credentials such as CFP or CFA, demonstrate a clean regulatory record, and agree to operate as fiduciaries for all matched clients. The firm explicitly excludes commission-based brokers from its network. Advisors are independent practitioners, not Wealthramp employees, and the screening is designed to filter for fee-only or fee-based RIAs who meet the firm's fiduciary threshold.

Does Wealthramp manage client assets directly?

No. Wealthramp does not custody assets, execute trades, or offer discretionary portfolio management. The firm operates as a technology-driven referral service that connects consumers to pre-screened independent advisors. Once a match is made, the advisory relationship, asset management, and fee arrangements are handled directly between the client and the advisor.

How does Wealthramp generate revenue?

Wealthramp receives a referral fee from the advisor when a client match is accepted and an advisory relationship is established. The firm does not charge clients a percentage of assets under management, retainers, or subscription fees. This revenue model aligns the platform's incentives with successful, long-term matches rather than transactional volume.

What types of clients does Wealthramp serve?

The platform serves individuals, high-net-worth households, trusts, and estates. Client profiles typically involve retirement planning, inheritance management, tax optimization, or multi-generational wealth transfer. The service does not target institutional investors, defined-benefit plans, or corporate treasury accounts.

Is Wealthramp a robo-advisor?

Wealthramp is not a robo-advisor. It does not provide automated portfolio management, algorithmic rebalancing, or direct-to-consumer investment products. The platform functions as a human-advisor matching service, connecting clients to vetted independent RIAs for personalized financial advice and portfolio management.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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