Weis Advisory

John Weissenburger serves as the firm's principal and sole named investment advisor. He holds the Series 65 license and maintains his CPA designation, which means every portfolio allocation decision passes through a tax-impact filter before execution. There is no investment committee, no external CIO, and no junior portfolio managers with discretionary authority. For clients with concentrated stock positions or complex estate situations, Weissenburger personally constructs the liquidation schedule, hedging strategy, and reinvestment plan rather than delegating to a third-party manager (per the firm's SEC Form ADV filings).

The firm's client acquisition is almost entirely organic, flowing from John Weissenburger's tax preparation practice. Business owners and professionals who come to him for annual tax filing — often during the sale of a company, exercise of options, or transfer of a family business — are gradually introduced to wealth management services. This pipeline eliminates the need for seminars, digital advertising, or third-party referral arrangements. The tradeoff is that growth is slow and limited to the Des Moines metropolitan area, where the firm's reputation is built on in-person relationships and decades of tax-season visibility.

Weis Advisory does not commit to private funds, hedge funds, or pooled investment vehicles beyond publicly traded ETFs and mutual funds. The firm's Form ADV Part 2A explicitly limits client portfolios to individual equities, bonds, options (for hedging only), and cash equivalents. There is no private placement activity, no Reg D offering participation, and no allocation to alternative asset classes. Clients seeking exposure to private equity or venture capital must pursue those investments through separate relationships outside the firm.

The firm avoids private equity, venture capital, direct real estate, commodities futures, cryptocurrency, structured notes, and any product with liquidity constraints beyond standard mutual fund redemption timelines. International equities are absent from model portfolios. The exclusion is not philosophical — it reflects Weissenburger's view that illiquid, opaque, or tax-inefficient vehicles are incompatible with a client base that values simplicity, near-term liquidity, and clean annual 1099 reporting. The firm has never filed a Form PF or indicated any alternative-asset advisory activity to regulators.

This is the firm's signature competency. John Weissenburger uses a combination of covered call writing, timed block sales, and charitable remainder trusts to unwind single-stock concentration without triggering unnecessary tax liabilities. He coordinates directly with the client's CPA (often himself) and estate attorney to align the liquidation schedule with gifting strategies, income thresholds, and state tax exposure. For Iowa-based executives holding large positions in Midwestern public companies — particularly in insurance and agricultural sectors — this is the primary reason they remain with the firm rather than migrating to a national wirehouse (per public record).